Jetstar’s innovative mobile boarding service


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Douglas Regan, Partner, Global business Services, IBM Australia, explains the benefits of Jetstar’s new self-service kiosks.

Jetstar has further expanded its self-service offering by adopting a world’s first check-in system, which allows passengers to check-in and board via SMS, even if they don’t own a smartphone.

The advanced self-service IBM kiosks, which are available at 23 airports across Australia and New Zealand, allow travellers to check-in by holding up their SMS message in front of an in-built video camera.

Using Sissit Group’s TruMobile Ticketing technology, the passenger’s information can be read and analysed by the camera even from mobile handsets that cannot display graphical barcodes. They can then confirm their identity, choose their seat, and print the boarding pass and bag tags.

“Jetstar is continually looking for ways to give passengers more control over their airport experience, and we have been working with IBM to move to a 100% self-service environment to help passengers get through the airport and to their flight as quickly and smoothly as possible,” said Bruce Buchanan, Jetstar Group CEO.

More information is available here.

As an example of what you can expect at the inaugural Future Travel Experience event, view our exclusive video presentation from Stephen Tame, CIO, General Manager IT, Jetstar Airways.