Frankfurt passengers are highest adopters of mobile boarding passes
Mobile technology is on the rise at Frankfurt Airport. The FRA Airport app was downloaded 27,000 in the first two months following its release, while the airport also had the highest adoption rate of mobile boarding passes in 2011.
The 2011 SITA Self-Service Survey has highlighted that passengers flying from Frankfurt Airport have the highest adoption rate of mobile boarding passes of the six major hub airports included in the survey.
In total, 37% of passengers questioned at the airport said they have used a mobile boarding pass at least once, compared to an average of 17%. This has been driven by the number of Frankfurt passengers who carry a smartphone jumping to 54% from 24% the year before.
Boris Padovan, SITA Regional Vice President for East and Central Europe, said: “The Frankfurt experience clearly demonstrates that wide availability of multiple self-service options is key to passenger adoption. In other words, if it’s readily available passengers will use it.”
Further highlighting the increasing importance of mobile technology among passengers, the FRA Airport app was downloaded 27,000 times within two months of being released.
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Want to learn more about how you can embrace mobile and wearable technology to enhance the passenger experience?
At FTE Europe 2014, which will take place in London from 3-5 March 2014, industry experts including Ian Baigent-Scales, Global Customer Systems Manager, Airport Strategic Development, Virgin Atlantic; Giorgio Medici, Customer Care Manager at SEA Aeroporti di Milano; and Renaud Irminger, Director of SITA Lab, will deliver presentations in a session entitled: 'Taking advantage of mobile and wearable technologies to personalise and differentiate the passenger experience'.
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