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Delta launches first ever ‘Glass Bottom Jet’ iPad app


Launched last week, the Fly Delta App for iPad offers a unique ‘Glass Bottom Jet’ element, which uses maps, photos, satellite imagery, social media updates and the aircraft's position to show users prominent features on the ground below. The newly designed delta.com website meanwhile includes a My Delta section that consolidates trip summaries, personal preferences, payment information and travel settings in a single location.

Delta Air Lines has initiated its Fly Delta App for iPad. Available since Friday, the mobile application offers a first-of-its-kind Glass Bottom Jet function, which allows passengers connected to the internet on one of Delta’s more than 800 WiFi-enabled aircraft to interactively ‘view’ what is below them using maps, social network communication and online content such as Wikipedia articles.

The Fly Delta App also features destination guides, tools for inflight travel planning and the ‘What’s Next’ application to guide customers through the next stage of their journey.

It’s introduction marks the completion of the first phase of Delta’s $140 million strategy for an improved online and digital customer experience. Upgrade of consumer-facing technologies last year saw the unveiling of updated self-service kiosks in September and the new look delta.com in November.

“Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive,” said Glen Hauenstein, Delta’s Executive Vice President for Network Planning, Revenue Management and Marketing. “The incredible functionality and innovation found in the new iPad app embodies all that we’re doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade.”

Delta’s improvements to its digital presence are just one aspect of a $2 billion investment in airport facilities, services and products on the ground and in the air.

More information can be found here »

Future Travel Experience Up in the airIf you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.

The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.

» Find out more about the FTE Up in the Air conference

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