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Delta launches first ever ‘Glass Bottom Jet’ iPad app


Launched last week, the Fly Delta App for iPad offers a unique ‘Glass Bottom Jet’ element, which uses maps, photos, satellite imagery, social media updates and the aircraft's position to show users prominent features on the ground below. The newly designed delta.com website meanwhile includes a My Delta section that consolidates trip summaries, personal preferences, payment information and travel settings in a single location.

Delta Air Lines has initiated its Fly Delta App for iPad. Available since Friday, the mobile application offers a first-of-its-kind Glass Bottom Jet function, which allows passengers connected to the internet on one of Delta’s more than 800 WiFi-enabled aircraft to interactively ‘view’ what is below them using maps, social network communication and online content such as Wikipedia articles.

The Fly Delta App also features destination guides, tools for inflight travel planning and the ‘What’s Next’ application to guide customers through the next stage of their journey.

It’s introduction marks the completion of the first phase of Delta’s $140 million strategy for an improved online and digital customer experience. Upgrade of consumer-facing technologies last year saw the unveiling of updated self-service kiosks in September and the new look delta.com in November.

“Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive,” said Glen Hauenstein, Delta’s Executive Vice President for Network Planning, Revenue Management and Marketing. “The incredible functionality and innovation found in the new iPad app embodies all that we’re doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade.”

Delta’s improvements to its digital presence are just one aspect of a $2 billion investment in airport facilities, services and products on the ground and in the air.

More information can be found here »

Future Travel Experience Europe 2015

Interested in learning more about improving your onboard passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Virgin Atlantic, Lufthansa, Etihad Airways, Norwegian Air Shuttle, Ryanair, Thomson Airways, Air Canada, United Airlines, Inmarsat, IATA, Factorydesign and Thales will share their latest passenger-focused plans and visions in the 'Up in the Air' conference.

The event will also include a dedicated 'On the Ground' conference stream, IATA workshop, an extensive exhibition, a visit to the Emirates Aviation Experience, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'Up in the Air' conference

» Register to attend FTE Europe 2015

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