"Enhancing the passenger experience"
Up in the Air // 17 Jan 2013 //
Delta Air Lines has initiated its Fly Delta App for iPad. Available since Friday, the mobile application offers a first-of-its-kind Glass Bottom Jet function, which allows passengers connected to the internet on one of Delta’s more than 800 WiFi-enabled aircraft to interactively ‘view’ what is below them using maps, social network communication and online content such as Wikipedia articles.
The Fly Delta App also features destination guides, tools for inflight travel planning and the ‘What’s Next’ application to guide customers through the next stage of their journey.
It’s introduction marks the completion of the first phase of Delta’s $140 million strategy for an improved online and digital customer experience. Upgrade of consumer-facing technologies last year saw the unveiling of updated self-service kiosks in September and the new look delta.com in November.
“Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive,” said Glen Hauenstein, Delta’s Executive Vice President for Network Planning, Revenue Management and Marketing. “The incredible functionality and innovation found in the new iPad app embodies all that we’re doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade.”
Delta’s improvements to its digital presence are just one aspect of a $2 billion investment in airport facilities, services and products on the ground and in the air.
Look out for more stories such as this, on innovative initiatives in the air, on the Future Travel Experience newsletter in the coming months. The inaugural FTE Up in the Air conference takes place at our global event, FTE 2013, in Las Vegas on September 4-6.
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