Personalised airport journey of the future trialled at Gatwick Airport
Human Recognition Systems used the latest in biometric technology – similar to that in its MFlow passenger processing facilities (pictured) – to demonstrate its passenger experience of the future at Gatwick Airport. The concept behind the trial simulation was to illustrate the ‘art of the possible’ in terms of enhancing and personalising each passenger’s journey through the airport.
Biometric technology developer Human Recognition Systems (HRS) has successfully conducted a trial simulation of the passenger journey of the future at Gatwick Airport, illustrating how services can be used to develop an airport journey that is personalised to individual passenger needs.
HRS, the developer of biometric technology, carried out a demonstration of its innovative, forward-thinking airport journey earlier this month, facilitated by its development of a Gatwick Airport app.
Passengers were first biometrically identified at the airport’s car park barrier and automatically notified of the travel details unique to their specific journey via the mobile application. This process of feeding the passenger personalised information – ranging from the location of their check-in desk to custom-generated retail offers – continued once within the proximity of certain airport waypoints, and the app acted as a constant source of information for the passenger, providing guidance and wayfinding assistance through the terminal.
Jim Slevin, HRS’ Aviation Business Unit Manager, said: “HRS is proud to be partner of choice for identity management at Gatwick Airport. This was an exciting opportunity to demonstrate an attainable tailored passenger experience and was a pleasure for all involved.”
HRS is implementing its innovative concepts, technologies and biometric solutions at airports across the UK, including London City, Belfast, Gatwick, Newcastle, Liverpool John Lennon and Manchester airports.
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Have your say:
- What are your thoughts on the personalised passenger journey – what are the advantages for the always-connected passenger?
- What features and services do you think passengers would like to see appear in a mobile app like the one trialled by HRS at Gatwick?
The role of mobile technologies in improving the passenger experience will be a hot topic of discussion at FTE Asia 2013. The Fifth Working Session, lead by Stefan Rust, CEO, Exicon, explores the future opportunities in mobile technology for the benefit of the passenger, while Tarik Kiki, Ground Product Manager, Jetstar, will identify the role of mobility in Jetstar’s self-service solution. 9:30 – 10.30, Thursday 9 May.
Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.
The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.
» View the full FTE Europe 2015 'On the Ground' agenda
» Register to attend FTE Europe 2015