IFE&C // // No Comments

Gulf Air adds traditional games to IFE system


Gulf Air adds traditional games to IFE system

Traditional Middle Eastern card game Basha is among six local games to be added to Gulf Air’s IFE offering.

Gulf Air, the national carrier of the Kingdom of Bahrain, has updated its in-flight entertainment (IFE) offering with six traditional Middle Eastern games.

The airline claims to be the first in the world to offer traditional local games as part of its onboard entertainment. Among the games are Tawle, an Arabian backgammon-style game, Basha, a popular regional card game, and Moosiqar, which allows users to play a digital version of the Middle Eastern instrument, the ‘oud’.

Ahmed Janahi, the airline’s Acting Chief Commercial Officer, said: “As one of the oldest carriers in the region, Gulf Air has always tried to maintain links with tradition. It’s an added bonus for Gulf Air and our customers that we will be the first airline in the world to provide these games while supporting a Middle Eastern game publisher at the same time.”

The game publisher is a company called Quirkat, whose games are distributed to airlines by Ensemble Media. The games have been added to Gulf Air’s IFE offering across the entire fleet.

Future Travel Experience Up in the airIf you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.

The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.

» Find out more about the FTE Up in the Air conference

» Subscribe to our newsletter for more content on enhancing the onboard passenger experience

No comments yet, be the first to leave a reply...

Leave a Reply

Your email address will not be published.Required fields are marked *