Bangkok Airways trials iPad minis pre-loaded with IFE content
The iPad minis pre-loaded with content are being offered free of charge to Bangkok Airways’ Blue Ribbon Class passengers – the airline’s branded business class.
Bangkok Airways now offers its business class passengers iPad minis pre-loaded with movies, TV shows and music as it aims to enhance its “onboard boutique service”.
The iPad minis have been supplied by Bluebox Avionics and during the ongoing trial will be offered to passengers on the Bangkok Suvarnabhumi-Maldives, Samui-Hong Kong and Samui-Singapore routes.
Puttipong Prasarttong-Osoth, President, Bangkok Airways, said: “Delivering an outstanding passenger experience is at the heart of our ethos at Bangkok Airways. We are already famous for our onboard boutique service, but we wanted to go an extra mile to ensure that our business class travellers’ flying experience is more pleasurable and enjoyable.”
The trial of iPad minis is the latest step in the airline’s drive to increase passenger satisfaction both in-flight and on the ground. In January, Bangkok Airways installed common use self-service kiosks at Suvarnabhumi International Airport to give passengers more control over their airport experience.
If you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.
The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.
» Find out more about the FTE Up in the Air conference
» Subscribe to our newsletter for more content on enhancing the onboard passenger experience