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China Southern partners with Thales to offer next-gen IFEC

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China Southern partners with Thales to offer next-gen IFEC

China Southern will install the TopSeries AVANT IFEC system on all 10 of its B77-300ERs, which will enter service over the next two years.

China Southern has taken delivery of its first Boeing 777-300ER equipped with Thales’ fourth-generation TopSeries AVANT in-flight entertainment and connectivity (IFEC) system.

The Chinese carrier already offers Thales’ IFEC systems on its A330s, but the new B777-300ER is the first aircraft of its type to be equipped with the new system. The delivery follows the recent announcement that Turkish Airlines will equip 45 of its single-aisle aircraft with the TopSeries AVANT IFEC platform.

Offering content in five languages – English, Simplified Chinese, French, Japanese and Korean – the system offers passengers on-demand movies and television programmes, 3D maps, games, flight connection information, e-books, e-shopping and a photo viewer. Passengers can also use it to carry out passenger surveys.

Zhang Zifang, Chief Operating Officer, China Southern, said: “These aircraft play a crucial role in our international growth strategy and being the launch customer for the AVANT system is an important move for us to offer an advanced experience to our passengers.”

Future Travel Experience Up in the airIf you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.

The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.

» Find out more about the FTE Up in the Air conference

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