Crew Empowerment, Personalisation & Ancillaries // // No Comments

Delta to replace Lumia 820s with Nokia ‘phablets’ for in-flight ancillary sales

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Delta Cabin crew - Nokia Lumia 1520 phablets

In total, more than 20,000 Delta Air Lines flight attendants will be equipped with the new Nokia Lumia 1520 phablets by the end of 2014.

Delta Air Lines will equip more than 20,000 flight attendants with Nokia Lumia 1520 phablets, which will replace the smaller Lumia 820 devices currently used for in-flight ancillary sales.

The phablet – a hybrid of a phone and a tablet – will essentially be used by the carrier as a portable in-flight sales device. Flight attendants will be able to use the device to take orders and payments for things like onboard meals, while they can also access flight information, details of individual passenger requests and frequent flyer status via the device, allowing them to offer a more personal level of service to customers. While all of these functions are available via the current Lumia 820 devices, the equipment upgrade creates new possibilities for additional functions to be added in the future.

The on-board manual, a document that has to be carried by every flight attendant, is also stored in digital format on the device, which runs Windows 8.1 and has a six-inch screen.

Nokia Lumia 1520 phablet

The Nokia Lumia 1520 phablet (left) will replace the Nokia Lumia 820 device (right), which has been used by Delta Air Lines cabin crew since August 2013.

Theresa Wise, Senior Vice President and Chief Information Officer, Delta Air Lines, said: “The phablet is a great foundation for future software applications that, in time, will allow our flight attendants to readily access customer preferences, previous travel experiences with Delta and worldwide connectivity to the company, enabling them to provide the more tailored experience many customers have come to expect.”

The new Nokia Lumia 1520 devices will be distributed from October, with the aim of equipping all flight attendants with a phablet by the end of 2014.

Future Travel Experience Asia 2014

FTE Asia 2014, which will take place in Kuala Lumpur from 1-3 December 2014, will include a conference session entitled: 'What are the key technologies that will enable airlines to create a more personalised onboard experience and drive ancillary revenue generation?'

» View the full FTE Asia 'Up in the Air' conference agenda

» Register to attend FTE Asia 2014


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