Crew Empowerment, Personalisation & Ancillaries // // No Comments

Delta to replace Lumia 820s with Nokia ‘phablets’ for in-flight ancillary sales

By

Delta Cabin crew - Nokia Lumia 1520 phablets

In total, more than 20,000 Delta Air Lines flight attendants will be equipped with the new Nokia Lumia 1520 phablets by the end of 2014.

Delta Air Lines will equip more than 20,000 flight attendants with Nokia Lumia 1520 phablets, which will replace the smaller Lumia 820 devices currently used for in-flight ancillary sales.

The phablet – a hybrid of a phone and a tablet – will essentially be used by the carrier as a portable in-flight sales device. Flight attendants will be able to use the device to take orders and payments for things like onboard meals, while they can also access flight information, details of individual passenger requests and frequent flyer status via the device, allowing them to offer a more personal level of service to customers. While all of these functions are available via the current Lumia 820 devices, the equipment upgrade creates new possibilities for additional functions to be added in the future.

The on-board manual, a document that has to be carried by every flight attendant, is also stored in digital format on the device, which runs Windows 8.1 and has a six-inch screen.

Nokia Lumia 1520 phablet

The Nokia Lumia 1520 phablet (left) will replace the Nokia Lumia 820 device (right), which has been used by Delta Air Lines cabin crew since August 2013.

Theresa Wise, Senior Vice President and Chief Information Officer, Delta Air Lines, said: “The phablet is a great foundation for future software applications that, in time, will allow our flight attendants to readily access customer preferences, previous travel experiences with Delta and worldwide connectivity to the company, enabling them to provide the more tailored experience many customers have come to expect.”

The new Nokia Lumia 1520 devices will be distributed from October, with the aim of equipping all flight attendants with a phablet by the end of 2014.

Future Travel Experience Up in the airIf you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.

The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.

» Find out more about the FTE Up in the Air conference

» Subscribe to our newsletter for more content on enhancing the onboard passenger experience


No comments yet, be the first to leave a reply...

Leave a Reply

Your email address will not be published.Required fields are marked *

*