Mobile & Wearable Technology // // 1 Comment

UK airport introduces personalised, Twitter-based flight update service for passengers


Twitter-based flight update service for passengers

Leeds Bradford International Airport is calling the new Twitter-based service the ‘tweeting departure board’.

Leeds Bradford International Airport is making use of the real-time capabilities of Twitter by proactively sending flight updates to passengers who opt in to the service.

Rather than actively having to check the airport website or Twitter feed for the latest flight and gate information, passengers can choose to receive direct messages relevant to their specific flight.

To use the service, the passenger must both be following the airport’s official Twitter account (@LBIAirport) and be followed back. They can then send a direct message with the word ‘flight’ followed by their flight number, and confirmation of the request is then immediately sent back to the user. Flight updates are then automatically shared via direct message until the aircraft has either taken off (for departures) or landed (for arrivals). If the user has notifications enabled on their smartphone, they will be proactively notified whenever a new direct message is received from the airport.

Simon Kenworthy, Digital Executive at Leeds Bradford Airport, said: “Passengers are increasingly relying on their mobile devices and social media to source information – Leeds Bradford Airport’s customers can now receive important flight information directly to their device via Twitter.

“I am delighted to launch this application; it will enhance the customer experience by utilising the real-time capabilities of Twitter to communicate updates for both incoming and outbound flights.”

Future Travel Experience Asia 2014

FTE Asia 2014, which will take place in Kuala Lumpur from 1-3 December 2014, will include a conference session entitled: 'Leveraging mobile, wearable, biometrics and other new technologies before and after the flight itself to personalise and expedite the travel experience'. Senior speakers from the likes of Dubai Airports, Oman Air, Air France-KLM and SITA Lab are confirmed to share their passenger-focused plans and visions in this session.

» View the full FTE Asia 'On the Ground' conference agenda

» Register to attend FTE Asia 2014

One comment from our readers

  1. Paul says:

    This functionality looks the same as BizTweet and/or @FlightStatus – helping the passengers :)

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