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New KLM app lets passengers rate their onboard experience


New KLM app lets passengers rate their onboard experience

The new app being introduced by KLM will allow passengers to rate their onboard experience.

To help ensure passengers are satisfied with their travel experience, KLM is launching a new app that can be used to rate the in-flight service. The app has already been trialled on flights to and from Toronto over the last two months, and will now be rolled out as a permanent feature on more routes.

The carrier says the decision to introduce the app was taken in reponse to the “many positive reactions it has received through social media from passengers who wanted to show their immediate appreciation for the service they received onboard”.

Passengers will, however, also be able to make it known if they did not enjoy any aspect of their experience. The trial version of the app asked users the question “How was your flight?” which could then be rated on a five-point scale, but KLM is currently working with the Works Council System to establish how it can be further developed ahead of permanent implementation.

This new app is the latest of many innovative efforts made by KLM to improve the passenger experience. Last December the airline launched the ‘Wannagives’ surprise gifting service.

Future Travel Experience Up in the airIf you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.

The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.

» Find out more about the FTE Up in the Air conference

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