New KLM app lets passengers rate their onboard experience
The new app being introduced by KLM will allow passengers to rate their onboard experience.
To help ensure passengers are satisfied with their travel experience, KLM is launching a new app that can be used to rate the in-flight service. The app has already been trialled on flights to and from Toronto over the last two months, and will now be rolled out as a permanent feature on more routes.
The carrier says the decision to introduce the app was taken in reponse to the “many positive reactions it has received through social media from passengers who wanted to show their immediate appreciation for the service they received onboard”.
Passengers will, however, also be able to make it known if they did not enjoy any aspect of their experience. The trial version of the app asked users the question “How was your flight?” which could then be rated on a five-point scale, but KLM is currently working with the Works Council System to establish how it can be further developed ahead of permanent implementation.
This new app is the latest of many innovative efforts made by KLM to improve the passenger experience. Last December the airline launched the ‘Wannagives’ surprise gifting service.
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the in-flight passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, the Co-creation Forum Europe, fresh perspectives on the Onboard 2025 Think Tank vision, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
The ‘Up in the Air’ conference stream will focus on how airlines and their partners can make use of new and emerging technologies to create an outstanding in-flight experience. Senior figures from the likes of Google, IATA, easyJet, CitizenM, Aer Lingus, Air France-KLM, TUIfly, Norwegian, B/E Aerospace, TU Delft, Honour Branding and the Airline Passenger Experience Association (APEX) will address delegates, providing unique insight on topics ranging from next generation IFEC and 2025 cabin design, to new onboard commerce opportunities, and crew and passenger empowerment.
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