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Ryanair to add business and family products as customer service drive continues

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Ryanair to add business and family products as customer service drive continues

Ryanair changed its baggage rules earlier this year allowing passengers to take a second small bag onboard. Now it has outlined plans to offer business travellers a more generous baggage allowance.

Ryanair has detailed the next raft of passenger services that will be introduced over the next six months as part of its ongoing customer service drive.

In June, the low-cost carrier will introduce its new family product, which will include discounts on allocated seating and bags for children, while families who frequently fly with Ryanair will qualify for discounts on future bookings.

Later in 2014, business travellers will be able to buy dedicated business tickets. Business travellers will have the option of making same-day changes to their booking, be offered bigger bag allowances and premium seat allocation. Fast track security passes will also be available at a number of the airports served. A new app for smartphones and tablets, along with mobile boarding passes, are also due to be introduced this summer.

Ryanair confirmed these customer experience improvements as it announced that full year profits have fallen for the first time in five years, from €569 million to €523 million.

Speaking to FTE in March, Ryanair’s Chief Commercial Officer, David O’Brien, explained that the new services are being introduced because the airline is now “more conscious of our appearance”.

FTE Europe 2016 will take place at RAI Amsterdam

FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.

Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam

Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.

Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.

» View the full FTE Europe ‘On the Ground’ conference agenda

» Register to attend FTE Europe 2016


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