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Ryanair to add business and family products as customer service drive continues


Ryanair to add business and family products as customer service drive continues

Ryanair changed its baggage rules earlier this year allowing passengers to take a second small bag onboard. Now it has outlined plans to offer business travellers a more generous baggage allowance.

Ryanair has detailed the next raft of passenger services that will be introduced over the next six months as part of its ongoing customer service drive.

In June, the low-cost carrier will introduce its new family product, which will include discounts on allocated seating and bags for children, while families who frequently fly with Ryanair will qualify for discounts on future bookings.

Later in 2014, business travellers will be able to buy dedicated business tickets. Business travellers will have the option of making same-day changes to their booking, be offered bigger bag allowances and premium seat allocation. Fast track security passes will also be available at a number of the airports served. A new app for smartphones and tablets, along with mobile boarding passes, are also due to be introduced this summer.

Ryanair confirmed these customer experience improvements as it announced that full year profits have fallen for the first time in five years, from €569 million to €523 million.

Speaking to FTE in March, Ryanair’s Chief Commercial Officer, David O’Brien, explained that the new services are being introduced because the airline is now “more conscious of our appearance”.

Future Travel Experience Europe 2015

Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.

The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'On the Ground' agenda

» Register to attend FTE Europe 2015

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