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Royal Air Maroc to offer bespoke content and IFE microsite thanks to new Global Eagle deal


Royal Air Maroc signs deal with Global Eagle

Global Eagle Entertainment will provide Royal Air Moroc with a selection of content, including international and local African movies.

Royal Air Maroc, the national carrier of Morocco, has signed an agreement with Global Eagle Entertainment (GEE), which will see the airline receive customised content, and GEE develop a bespoke in-flight entertainment (IFE) microsite.

GEE, whose Chief Technology Officer & Senior Vice President of Engineering, Aditya Chatterjee, will take part in the Cabin Integration Symposium at FTE Global 2014, will provide both international and local content.

Saïda Najioullah, Marketing Director at Royal Air Maroc, said the “creative and relevant content” will support the airline’s strategy of enhancing the overall passenger experience.

The development of a new microsite will allow the carrier to showcase its in-flight entertainment offer to customers before they travel, so they can plan how they will spend their time onboard.

Walé Adepoju, EVP and Chief Commercial Officer at Global Eagle Entertainment, commented: “Royal Air Maroc is an award-winning airline poised for growth and we are proud to support it through our content services. Through this agreement, we are committed to providing a complete range of services and a customised approach to content delivery aligned with Royal Air Maroc’s business strategy and passenger experience objectives.”

Future Travel Experience Asia 2014

FTE Asia 2014, which will take place in Kuala Lumpur from 1-3 December 2014, will include the 'Onboard Futures Forum', which will explore the question: 'What are the long-term future possibilities that can be leveraged onboard?' Global aviation industry futurist and award-winning speaker Rohit Talwar will take delegates on a tour of the forces, ideas and developments that could shape the next two decades. With an eye on IFEC, cabin design, cuisine, class models, passenger comfort and amenities he will explore the implications for airline strategies, passenger expectations and behaviour, service delivery, aviation business models and differentiation of the airline experience.

» View the full FTE Asia 'Up in the Air' conference agenda

» Register to attend FTE Asia 2014

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