Singapore Airlines plans to personalise onboard service with new tablet-based solution


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Singapore Airlines tablet solution
The tablet-based app allows flight attendants to access and update flight, crew and service information digitally, view key documents, and will eventually allow them to further personalise the onboard passenger experience. (Image: TCS CrewCollab Solution)

Singapore Airlines has teamed up with Tata Consultancy Services (TCS) to introduce a tablet-based application that will help to automate and streamline in-flight processes for cabin crew, and enable them to deliver a more personalised level of service to customers.

Singapore Airlines is the launch customer for the product, which is called TCS CrewCollab Solution and has been introduced by the carrier with immediate effect. Crew can view information such as customer service lists, flight information and crew lists in digital format, and create digital voyage reports for each flight. They can also access digital versions of key documents, such as safety manuals and handover notes.

As Marvin Tan, Singapore Airlines’ Senior Vice President Cabin Crew, explained, both parties are planning to expand the capabilities of the app to directly impact the onboard passenger experience.

“The application is vital to how we will continue to improve our operations and enhance our customer servicing onboard. We look forward to developing the application further in partnership with TCS, to enable our crew to offer a more personalised customer experience and meet our customers’ evolving travel needs,” he said.

S Sukanya, VP and Global Head, Travel Transportation and Hospitality Unit, TCS commented: “Digital forces like mobile, social and big data analytics are creating tremendous possibilities for businesses globally. TCS CrewCollab Solution harnesses these digital forces in the hands of airline crew to deliver an enriched customer experience.”