Virgin Australia focuses on self-service and personalisation with new-look Premium Economy


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Virigin Australia premium economy
The new-look Boeing 777 Premium Economy cabin will include 24 seats, pitched at an impressive 41 inches.

Virgin Australia has released details of its redesigned 24-seat Premium Economy cabin, which will be introduced on its Boeing 777 fleet in November 2015.

The carrier is placing emphasis on self-service and personalisation, with the meal service tailored to the guest’s demands in terms of timings and speed of service. Premium Economy customers will also have access to a self-service premium Larder refrigerator so they can help themselves to drinks and snacks.

Crew are also being trained in delivering premium services, and Premium Economy customers will be able to make use of dedicated check-in, priority boarding and priority baggage services.

Each seat, pitched at an impressive 41 inches, will also include a personal USB port and amenity kits with luxurious blankets, pillows and REN Skincare products.

Premium Economy larder fridge
Premium Economy customers will have access to a premium Larder refrigerator, which will be replenished with beverages and snacks throughout the flight.

Virgin Australia Chief Customer Officer Mark Hassell said: “We understand that Premium Economy guests want to arrive at their destination feeling refreshed and taken care of. We have therefore designed a more spacious and comfortable Premium Economy cabin and product, with a service that many other airlines reserve for their Business Class.”

He added: “We are confident that this will be the best Premium Economy experience flying from Australia across the Pacific.”