KLM has launched a new app for iOS and Android devices, which responds to passenger preferences and automatically displays the most relevant information depending on which point of the journey the passenger has reached.
The new app also includes a simplified booking tool, one-tap check-in, quick payment and a quick seat swap function. According to the carrier, the app “marks KLM’s first step in redefining its digital systems”. It says the flat, modular structure of the app, together with its new APIs, can be extended to any other digital touch point in order to provide customers with a familiar experience on any device.
This will also allow the carrier to analyse a customer’s previous behaviour in order to personalise the experience. If, for example, a certain passenger has a tendency to select a window seat, the app will automatically offer a window seat as a first choice during future transactions.
Tjalling Smit, Senior Vice President of E-commerce, Air France-KLM, said: “With this new app we have reached the next level, anticipating our customers’ needs, keeping them one step ahead of their journey.
“And this is only the beginning. Together with our customers we will continuously improve and further develop the app and our other mobile services.”