Qantas aims to keep young flyers entertained with dedicated iPad app


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The new Qantas Joey Playbox iPad app has been developed specifically for travellers aged between four and eight years.
The new Qantas Joey Playbox iPad app has been developed specifically for travellers aged between four and eight years.

Qantas has launched a dedicated iPad app for younger flyers, which has been designed to keep children between the ages and four and eight years entertained both in-flight and on the ground.

Using the Qantas Joey Playbox app, children can design their own airport, help prepare the runway, collect baggage and decorate digital paper planes, postcards and bags. If they scan their Qantas boarding pass they can also access additional features.

Jo Boundy, Qantas’ Head of Digital and Entertainment, explained that the app caters to the fastest growing segment of the Qantas frequent flyer membership base. In fact, ‘The Joey Club’ now has more than 250,000 members.

Boundy said: “While exciting for little ones, we know travelling with kids can be stressful for parents and carers, so the new app is a great way to keep the kids entertained, whether in the lounge, in-flight or at home during the school holidays.

“In this high-tech age, young children are often proficient in iPad use, so it’s important we continue to innovate and cater to our youngest audience. We’ve specifically designed an app with games that help children understand what goes on at an airport in a fun and entertaining way.”

The airport game on the app was developed by Secret Lab, which initially developed the concept at a hackathon hosted by Qantas.