Virgin Australia debuts ‘The Business’ and ‘Economy Space +’ on B777-300ER


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The new premium economy cabin on the refitted Boeing 777-300ER
The new premium economy cabin on the refitted Boeing 777-300ER features 24 seats pitched at 41 inches and 19.5 inches wide.

Virgin Australia has launched its new business class, premium economy and Economy Space + products on its Boeing 777-300ERs, which will fly from Australia to the United States and the Middle East.

The Economy Space + product is a new spacious section of the economy cabin. The first five rows and the exit rows in economy now offer extra legroom, a preferred overhead locker, dedicated crew members, guaranteed first meal choice and a premium noise-cancelling headset. Customers will also be able to make use of dedicated check-in counters and priority boarding.

Virgin Australia Chief Customer Officer, Mark Hassell, said: “We are excited to launch our new Economy Space + product, providing more choice and comfort for passengers travelling in the main cabin. Coupled with Virgin Australia’s award-winning service, we believe Economy Space + will be very popular with a range of travellers.

“Economy Space + enables you to speed through the airport and enjoy service from dedicated crew members throughout the flight, providing great value for guests travelling to Los Angeles and Abu Dhabi.”

The new Business Class includes 37 individual and private suites with lie-flat seats in a 1-2-1 reverse herringbone layout
The new business class includes 37 individual and private suites with lie-flat seats in a 1-2-1 reverse herringbone layout, providing direct aisle access for all premium passengers.

Virgin Australia’s refitted Boeing 777-300ER also features the new International Business Class cabin, and the Business Class Bar and Lounge. The front-end cabin features 37 individual and private suites with lie-flat seats in a 1-2-1 reverse herringbone layout. The retrofit brings the business class experience into line with the business offering on the carrier’s A330s.

Other features include a generous side console area, which provides ample space to work and store personal items, customised triple-layer seat cushion supported by a hammock sub-frame, memory foam mattress toppers and high-grade cotton pillows and duvets, and an 18-inch in-flight entertainment screen. The menus have been designed by Australian chef Luke Mangan and the meal service is delivered as a fine dining experience, with à la carte and “express dining” options.

“Premium is an important product for us and we are committed to ensuring those higher yielding customers receive value for money,” Hassell said.

In between these two cabins is the updated premium economy product, featuring 24 seats with dedicated Business Class-trained crew. A 19.5-inch seat width and 41-inch pitch are complemented by a 10.6-inch IFE screen and in-seat power and USB ports.

The plated meals are inspired by the Business Class meal service, while premium economy customers also receive an amenity kit with luxurious blankets, pillows and skincare products. Dedicated airport check-in, priority boarding and priority baggage are also included.