Honeywell Survey reveals high demand for reliable onboard Wi-Fi

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Survey reveals demand for fast, reliable in-flight Wi-Fi-1
Only 22% of the people surveyed felt their on-board Wi-Fi had been extremely reliable in the past 12 months, compared to 27 per cent in 2014.

Sixty per cent of American travellers said they would be disappointed or frustrated if they were to board an aircraft without Wi-Fi, according to a new survey from Honeywell.

The Honeywell Aerospace Connectivity 2016 Survey asked 1,008 travellers about various aspects relating to in-flight Wi-Fi. The results showed the high demand for the service and how much it is valued by users. 21% of the people surveyed said they had already changed from their preferred airline because a competitor offered a better Wi-Fi service. This marks a 4% increase on the number from the equivalent study two years ago.

The vast majority of respondents (84%) felt the experience of the service should be like what they get at home. Furthermore, most (83%) believed that it should be fast enough to watch YouTube and Netflix, and 90% felt this connection should be reliable no matter where the destination.

The report suggests reliability has decreased over the past couple of years, according to travellers. Only 22% said their Wi-Fi had been extremely reliable over the previous year. This is compared to 27% in the 2014 survey.

The data also showed the difference between the younger and older generation, in terms of how much Wi-Fi is valued. 73 per cent of the ‘US millennials’, meaning those born between 1982 and 1998, felt Wi-Fi availability affects which flights they book, compared to 63% for the older generations. Other findings included that the millennials value a fast speed connection more than the older generations (89% compared to 77%) and more millennials have switched airlines for a better Wi-Fi service (27% compared to 15%).

Carl Esposito, Vice President of Marketing and Product Management for Honeywell Aerospace, said: “Passengers are serious about getting the best in-flight Wi-Fi experience possible. To avoid losing passengers and revenue, airlines need a connectivity service that is reliable all the time, no matter where they fly.”