Finnair’s Skyscanner trial aims to boost online conversion and ancillaries


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Finnair customers will be able to book their flights, including ancillary products, without leaving the Skyscanner platform.

Finnair, Skyscanner and Amadeus have teamed up to launch a new solution to boost conversion with assisted bookings.

Finnair is working with Amadeus to launch Amadeus Altea NDC, which is based on IATA’s NDC (New Distribution Capability) XML-based messaging standard. The airline is piloting the solution with Skyscanner.

Travellers purchasing Finnair flights from Skyscanner will be able to complete their purchase without leaving the Skyscanner platform. 

The new NDC API also offers an additional distribution option for travel retailers to integrate Finnair’s flights, seats and ancillaries. It also adds to Amadeus’ existing assisted booking portfolio aimed at boosting conversion for airlines in the meta channel.

Commenting on the pilot, Rogier van Enk, Vice President Distribution, Commercial Excellence & Data Science at Finnair, said: “Finnair is focused on growing our operations, including ancillaries. This new solution adds yet another option for our partners to sell the full range of Finnair offers with an assisted booking through our systems – especially startups – and at the same time, it can greatly enhance the customer experience.”

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