Rossen Dimitrov to return to WestJet as Chief Guest Experience Officer


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Rossen Dimitrov, pictured here speaking at FTE Asia EXPO, will re-join WestJet as Chief Guest Experience Officer.

WestJet has announced that Rossen Dimitrov will return to the airline as Chief Guest Experience Officer, effective 15 May 2017. Dimitrov, a member of the Future Travel Experience Advisory Board, was WestJet’s Director of Inflight Services from 2011 to 2013, before joining Qatar Airways as Senior Vice President – Customer Experience. 

Cam Kenyon, WestJet Executive Vice-President Operations, said: “Rossen has earned a very strong, internationally recognised reputation for helping create a world-class guest experience in his more recent role as Senior Vice President – Customer Experience at Qatar Airways.

“His experience, ability and proven track record with guest experience and hospitality will serve WestJet particularly well as we begin our exciting journey of growth as a long-haul, global carrier.”

Dimitrov, who was #3 on the FTE Airline Passenger Experience Power List 2016, will be responsible for WestJet’s inflight, catering, contact centre, onboard product development and guest experience teams. He will also provide experience and expertise as WestJet launches its new Boeing 737 MAX aircraft, and will be a key team member as the airline makes configuration decisions for its recently announced Boeing 787 Dreamliner fleet.

Commenting on his return to WestJet, Dimitrov said: “I have always loved WestJet and am excited to return as the airline is about to go global. I am thrilled to be coming back to a dynamic and growing business, and believe our ongoing success comes from the outstanding people and culture that make up our business.”