Fiji Airways has launched Bula Bid, an auction tool that allows Economy Class customers to bid for upgrades to Business Class on international flights. Passengers can bid for an upgrade between seven days and 24 hours before their scheduled flight departure.
Bids can be made at www.bulabid.com using the Upgrade Now auction system. Successful bidders are notified through a confirmation email 24 hours before their scheduled flight and unsuccessful bidders will not be charged. The quantity of successful bids is dependent on a number of factors, including seat availability and the number of offers for each flight.
Andre Viljoen, Fiji Airways Managing Director and CEO, said: “This new product is designed to give our Economy Class guests the chance to enjoy our renowned Business Class experience. Interest among guests for Bula Bid has been extremely high during the soft-launch period, and we are delighted to roll it out formally now across our international networks.”
Successful bidders will experience Fiji Airways’ Business Class product as well as the Business Class airport experience.
As FTE reported last year, upgrade auction tools are becoming an increasingly popular way for airlines to monetise unsold premium seats.