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11-12 November 2025 | Marina Bay Sands Expo & Convention Centre, Singapore

FTE APEX Commercialising IFEC Summit

Singapore – 9-10 November 2022


In addition to our established conference tracks and to better reflect the integration efforts underway between FTE & APEX, we are delighted to announce that attendees in Singapore will also be able to enjoy this new conference track to deepen their understanding of how they can advance their commercial offer in the inflight space.

Overview:

There are now a raft of IFEC solutions on the market for every type of airline – ranging from high-speed broadband to portable inflight entertainment. The question has now moved beyond whether airlines should offer one of these options to their passengers, to how airlines can leverage these platforms creatively to deliver new revenue streams.

By debating the key issues and hearing detailed case studies from full service, low-cost, hybrid, leisure and regional carriers, plus pioneers from parallel industries, attendees will be able to cut through the noise, learn from the first-movers, and identify which strategies are right for their airline today and in the future. In many instances, the presenters will be joined on stage by their IFEC partners to provide a 360° view of their approach, and how the challenges faced during the rollout of their programmes were overcome.

Commercialising-IFEC-Summit

Commercialising-IFEC-Summit

Co-created and chaired by:

Mikael Grönlund, independent IFEC advisor and former IFEC Program Manager at Scandinavian Airlines, where he was responsible for two major Wi-Fi programmes on both narrow- and wide-body aircraft with two different Wi-Fi/satellite and hardware suppliers.

To ensure openness, impartiality and to respect his NDA, Mikael will participate in this summit as a representative of his own company, Votum Consulting, and he will have the licence to ask the tough questions and drive the much-needed dialogue on stage.

Sessions will focus on:

What are the most effective ways of driving commercial returns from an IFEC platform?

What are the future business models for acquiring and monetising IFEC, and how are vendors helping and hindering the efforts of airlines to transform their proposition in this space?

Cutting-edge commercialising IFEC case studies powered by personalisation on fully connected aircraft

Cutting-edge commercialising IFEC case studies on non-WiFi enabled aircraft

Dynamic commercial innovation around inflight retailing through technology

Topics you can expect to be covered and debated:

How can you personalise IFEC platforms to help drive passenger spending?

How can airlines extend the IFE engagement window and what revenue opportunities might this create?

What role can dynamic content play in driving new revenue opportunities?

How can airlines benefit from OTT advertising opportunities, particularly around subscription-based streaming services?

Can we really expect passengers to pay for a connected experience onboard when Wi-Fi access is ubiquitous in their everyday life?

Is there an appetite among passengers to pay for content onboard, and what kind of content is most likely to sell?

What should suppliers in this space be doing to support airlines’ ancillary revenue ambitions?

Also: Commercialising next-generation inflight maps; Li-Fi technology; leveraging the “connected crew” opportunity; digitalising inflight F&B and retail sales; revenue opportunities presented by virtual reality (VR) technology; the relationship between IFEC and loyalty; delivering a consistent, fleet-wide IFEC product; tapping into the “destination” opportunity.

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Why be part of FTE APEX Asia Expo?

Delegate and exhibitor testimonials

“There is so much taking place in the Premium Conference and on the Expo Stage that I wish I could be in two places at once. In the exhibition, it’s great to see the improvements in technology and what’s new in the market. It’s also an opportunity to meet with my customers, clients and suppliers here in one location in Singapore. The attendees are right in the markets that we are interested in. I look forward to coming back next year.”

Andrew Tan, Director and Head Airport Operations, Changi Airports International

“The event is very good and very beneficial to airlines. The conference speakers have been real experts sharing their insights. Meanwhile, in the exhibition there are many IT and service infrastructure providers, so it’s very beneficial for new ideas.”

Ronny Lau Nga Lok, Assistant to Vice President, Customer Services cum General Manager – Service Development, Air Macau

“It has been amazing. Connectivity and personalisation are two of our key objectives for 2023 and we’re seeing so much of it here at the expo, which has been so great for us. We’re really grateful that we had the privilege to come here. We’ve already decided to attend next year.”

Andre Viljoen, Managing Director & CEO, Fiji Airways

“FTE APEX Asia Expo has been fantastic – it has been incredibly stimulating, with lots of great ideas, interesting people and fantastic talks, so there’s really a lot to take home and think about. The exhibition has had some fantastic suppliers and a lot of companies I didn’t know before. I’m already looking forward to coming back next year.”

Jonathan Good, Chief Technology & Marketing Officer, Auckland Airport

“In 2023, this is one of the best shows we have attended. We have had a very busy stand with a lot of high-quality leads, so it has been an absolutely wonderful experience for us. For 2024, this event for the Asia Pacific region will absolutely be a must.”

Luca Alessandro Francese, Marketing Global Manager, Thales

“Our experience has been great. What we’ve enjoyed is meeting professionals across the aviation industry, having very deep conversations and learning from them, as well as sharing our own journey. It has been a very diverse range of people we have met in terms of networking, so it has been a very enriching experience. I would love to keep coming to this event.”

Rishi Mehta, CEO & President, Waisl

“FTE APEX Asia Expo has been a great networking event. We’ve had a steady stream of visitors, some very good meetings and made some good new connections. The social and networking events have been very strong. There’s been a good quality of visitor here and we’ve had the opportunity to meet people we otherwise wouldn’t have. We will definitely be coming back again next year – it’s an important event for us.”

John White, CEO, Inflight Dublin

“We have been able to showcase many new technologies to airlines and airports, so they can visualise how they are going to help them through transformation and digitalisation. The quality of visitors has been great. There has been a lot of regional, Asia Pacific customers coming through. This is one of the main events for us in Asia Pacific.”

Sanjeev K, Vice President, SITA at Airports, Borders, Communications & Data Exchange, SITA

Travel & Accommodation

Perfect Location

Marina Bay Sands Expo & Convention Centre, Singapore, 11-12 November 2025

Singapore is a highly appealing and accessible destination and a reference site for customer experience excellence. In addition, the iconic Marina Bay Sands offers world-class event facilities, ultimate luxury and breathtaking views across the city.

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Awards

FTE & APEX Asia Awards

Recognising the most customer-centric airports and airlines across Asia and Oceania

FTE APEX Asia Expo will host regional awards ceremonies led by both Future Travel Experience (FTE) and the Airline Passenger Experience Association (APEX).



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Networking

FTE APEX Asia Expo Networking

Event app and attendee engagement platform

Driving new collaborations to support industry progress is at the heart of the event, and our intelligent event app is designed to help enable this.


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FTE APEX Asia Expo registration

Learn about the FTE APEX Asia Expo 2024 registration options

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Vital Event Information

FTE APEX Asia Expo 2025 is Asia’s biggest free to attend passenger experience and business performance expo for the aviation industry. It provides an unrivalled platform for the industry’s most innovative product, service and solution providers from across Asia and beyond to showcase their latest products and concepts designed to help airlines and airports improve end-to-end customer experiences, reduce costs, increase revenues, and enhance sustainability and operational efficiency.

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Event
FTE APEX Asia Expo 2025
Date
- November 2025
Location
Marina Bay Sands Expo & Convention Centre, Singapore

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