FTE APEX Commercialising IFEC Summit
Singapore – 9-10 November 2022
In addition to our established conference tracks and to better reflect the integration efforts underway between FTE & APEX, we are delighted to announce that attendees in Singapore will also be able to enjoy this new conference track to deepen their understanding of how they can advance their commercial offer in the inflight space.
Overview:
There are now a raft of IFEC solutions on the market for every type of airline – ranging from high-speed broadband to portable inflight entertainment. The question has now moved beyond whether airlines should offer one of these options to their passengers, to how airlines can leverage these platforms creatively to deliver new revenue streams.
By debating the key issues and hearing detailed case studies from full service, low-cost, hybrid, leisure and regional carriers, plus pioneers from parallel industries, attendees will be able to cut through the noise, learn from the first-movers, and identify which strategies are right for their airline today and in the future. In many instances, the presenters will be joined on stage by their IFEC partners to provide a 360° view of their approach, and how the challenges faced during the rollout of their programmes were overcome.


Co-created and chaired by:
Mikael Grönlund, independent IFEC advisor and former IFEC Program Manager at Scandinavian Airlines, where he was responsible for two major Wi-Fi programmes on both narrow- and wide-body aircraft with two different Wi-Fi/satellite and hardware suppliers.
To ensure openness, impartiality and to respect his NDA, Mikael will participate in this summit as a representative of his own company, Votum Consulting, and he will have the licence to ask the tough questions and drive the much-needed dialogue on stage.
Sessions will focus on:
What are the most effective ways of driving commercial returns from an IFEC platform?
What are the future business models for acquiring and monetising IFEC, and how are vendors helping and hindering the efforts of airlines to transform their proposition in this space?
Cutting-edge commercialising IFEC case studies powered by personalisation on fully connected aircraft
Cutting-edge commercialising IFEC case studies on non-WiFi enabled aircraft
Dynamic commercial innovation around inflight retailing through technology
Topics you can expect to be covered and debated:
How can you personalise IFEC platforms to help drive passenger spending?
How can airlines extend the IFE engagement window and what revenue opportunities might this create?
What role can dynamic content play in driving new revenue opportunities?
How can airlines benefit from OTT advertising opportunities, particularly around subscription-based streaming services?
Can we really expect passengers to pay for a connected experience onboard when Wi-Fi access is ubiquitous in their everyday life?
Is there an appetite among passengers to pay for content onboard, and what kind of content is most likely to sell?
What should suppliers in this space be doing to support airlines’ ancillary revenue ambitions?
Also: Commercialising next-generation inflight maps; Li-Fi technology; leveraging the “connected crew” opportunity; digitalising inflight F&B and retail sales; revenue opportunities presented by virtual reality (VR) technology; the relationship between IFEC and loyalty; delivering a consistent, fleet-wide IFEC product; tapping into the “destination” opportunity.
Register for FTE APEX Asia Expo 2023
Why be part of FTE APEX Asia Expo?

Travel & Accommodation
Perfect Location
Marina Bay Sands Expo & Convention Centre, 8-9 November 2023, Singapore
Singapore is a highly appealing and accessible destination and a reference site for customer experience excellence. In addition, the iconic Marina Bay Sands offers world-class event facilities, ultimate luxury and breathtaking views across the city.
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Awards
FTE & APEX Asia Awards
Recognising the most customer-centric airports and airlines across Asia and Oceania
FTE APEX Asia Expo will host regional awards ceremonies led by both Future Travel Experience (FTE) and the Airline Passenger Experience Association (APEX).
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Networking
FTE APEX Asia Expo Networking
Event app and attendee engagement platform
Driving new collaborations to support industry progress is at the heart of the event, and our intelligent event app is designed to help enable this.
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FTE APEX Asia Expo registration
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Vital Event Information
FTE APEX Asia Expo 2023 is Asia’s biggest free to attend passenger experience and business performance expo for the air transport industry. It provides an unrivalled platform for the industry’s most innovative product, service and solution providers from across Asia and beyond to showcase their latest products and concepts designed to help airlines and airports improve end-to-end customer experiences, reduce costs, increase revenues, and enhance sustainability and operational efficiency.
- Event
- FTE APEX Asia Expo 2023
- Date
- - November 2023
- Location
- Marina Bay Sands Expo & Convention Centre,Singapore