Adaptive Channel


Adaptive (formerly Adaptive Channel) provides a centrally managed solution integrating dedicated services and content for consumption anywhere, whatever bandwidth availability.

Adaptive helps businesses design a set of services and content, a fully customized channel that perfectly matches their business values and customers’ needs. It takes the burden off the hospitality operator to run such channels and provides businesses with the necessary management tools to allow a simple, central, automated back office.

Adaptive has leveraged the combined experience and expertise of its founder’s team to redefine in “flight” entertainment for airlines, train and cruise ship operators.

What makes your products / services stand out?


  • Because there are numerous moments in life when you have time and you need access to your favourite content, but that content is just out of reach! There are numerous occasions for this to happen: when you are in a plane, on a train, on a cruise ship, or just on the move…
  • Because we can provide Entertainment content in multiple touchpoints with the same experience (mobile apps, lounges, connectivity portals, w-IFE, seatback IFE)
  • Because at Adaptive, we know the complex environment of our customers, and we understand the demanding requirements of their passengers or guests.

What brings you to the EXPO this year?


A nice opportunity to show our products and services

Why should visitors come to your stand and what can they expect to see?


UX: a better UX and the same one on all touchpoints (mobile, lounges, w-IFE, seatback IFE (Adaptive reader in Thales, PAC and soon Safran seatbacks), connectivity portals, corporate portal)

UI: a personalized UI with a dynamic interface thanks to our CMS with filtering, search, segmentation
Multiple business models for the content: reduction/management, more precisely the budget of the content
To add press kiosk (and all reading materials like inflight magazines, menus, etc) inside the airline mobile booking applications: increase traffic inside apps, increase retention of apps, increase bookings through apps

Enhancements of pax profiling knowledge through reading usage statistics. Previously it was only possible to follow how many downloads for each publication. Now it’s possible to know how many unique users. Possibility to combine usage statistics with other databases to do recommendations between reading materials and other contents like music and movies and having profiling.

What do you think is the biggest lesson that the industry will take away from the COVID-19 crisis?


To remove the paper from onboard and change this as an opportunity to bring new services and content to passengers