Datalex’s purpose is to transform airline retail. As a market leader in digital commerce for travel, Datalex is driving airlines’ future growth by digitalising the end-to-end travel experience on every device, across every distribution channel and at every touchpoint in the customer journey.

Datalex is enabling airlines to offer travellers a digital retail experience they want and expect – fast and frictionless – and to drive increased monetisation of airline products and services. Datalex works with progressive airline brands worldwide. Customers include Aer Lingus,  Air Changan,  Air China,  Air Transat, Copa Airlines, Edelweiss, Emerald Airlines, Guangxi Beibu Gulf Airlines, JetBlue Airways, KLM, SAS, Tianjin Airlines, Trailfinders, Turkish Airlines, Urumqi Air, Virgin Australia and West Air.

What makes your products / services stand out?

Datalex omni-channel products allow airlines to excel as digital retailers and to increase the range and scale of revenue-generating products and services they offer throughout the end-to-end travel lifecycle – Datalex Direct, Datalex Merchandiser, Datalex NDC, Datalex Dynamic and Datalex Pricing AI.

The Datalex cloud native product set is transforming airline retail and driving airlines’ future growth by:

– Digitalising the end-to-end travel experience on every device, across every distribution channel and at every touchpoint in the customer journey;
– Providing airlines with advanced retailing products to increase revenue and profit as digital retailers;
– Helping airlines to create differentiation and leadership in the digital retail space;
– Accelerating airlines on their path to true customer centric retailing;
– Enabling increased monetisation of airline products and services.

The opportunity for significant change in airlines’ underlying technology, particularly leveraging AI, automation and SaaS is huge. Our strategic innovation in SaaS native products and in AI, is supporting airlines’ ever changing business needs as they digitally transform at the most critical time the industry has ever faced.

What brings you to the EXPO this year?

Datalex is delighted to be a Gold Sponsor at the Future Travel Experience exhibition in our hometown of Dublin, 8-9th June 2022. FTE promises to be a great event, gathering industry experts to explore topics around airline digital innovation, superior airline retail strategies, artificial intelligence, new approaches for driving ancillary revenue and augmenting the digital customer experience. These are all areas that underpin our product strategy.

Our expertise in and vision for truly modern digital retailing and our investment in SaaS, AI and automation is helping to accelerate airlines’ digital journey.

Datalex will showcase our fully optimised omni-channel products that are digitalising the end-to-end travel experience on every device, across every distribution channel and every touchpoint in the customer journey. The team will also showcase our new product, Datalex Pricing AI, which is transforming airlines’ pricing strategies powered by AI, to optimise pricing in real-time and increase revenues.

Why should visitors come to your stand and what can they expect to see?

Meet the Datalex Team to find out more about how the Datalex product portfolio can help drive airlines’ future growth as a true digital retailer. Hear from Datalex Chief Product Officer, Conor O’Sullivan, who will take to the stage to discuss ‘Retail First, Digital First, Real-time – Transforming Airline Pricing’ on Thursday, June 9th.

Current legacy systems fall short of customer expectations because they don’t live up to the advanced e-commerce retailing solutions that customers are used to. The Datalex team will showcase our product suite which provides everything needed for airlines to transform their digital retail strategies.

Datalex Direct: A truly synchronous offer and order management tool and enables airlines to offer the best customer experience on direct digital channels across any device, and the airline has full control

Datalex NDC: Enabling full control of indirect channels and extends the Direct capabilities to indirect channels so that customers can benefit from a consistent experience.

Datalex Dynamic which creates dynamically determined and optimised offers, allowing airlines to achieve true differentiation.

Datalex Merchandiser: A dedicated ancillary merchandiser product, augmenting the touchpoints at which airlines can offer ancillary products to its customers.

Datalex Pricing AI: An intelligent pricing plug-in that simulates human intuition, making decisions and differentiating exactly like an airline would.