IFE&C // //

Singapore Airlines launches next-gen IFE as part of cabin upgrade


Singapore Airlines’ First Class cabin

The new KrisWorld IFE system will be available on 24-inch screens in Singapore Airlines’ First Class cabin.

Singapore Airlines has introduced an upgraded inflight entertainment (IFE) system as part of a major onboard upgrade. It will initially be available on the new Boeing 777-300ERs, which will begin to enter service in September, before later being added to the new Airbus A350s.

The airline has labelled the new KrisWorld IFE system, which is based on a Panasonic Avionics hardware platform, the “world’s most advanced inflight entertainment system”.

It features larger LED screens and video touch-screen handsets across all classes. The screens will increase from 23 to 24 inches in First Class, from 15.4 to 18 inches in Business Class and from 10.6 to 11.1 inches in Economy Class.

Personalised offering

Customers will be able to browse through more than 1,000 on-demand entertainment options using the intuitive touch-screen interface.

A Notification Centre on the KrisWorld dashboard contains information relevant to the flight, reducing the number onboard interruptions and allowing passengers to watch movies uninterrupted. It also offers recommendations based on passengers’ preferences.

Tan Pee Teck, Singapore Airlines’ Senior Vice President Product & Services, said: “We are constantly looking to improve the inflight entertainment experience for our customers. Last year, we introduced Internet and mobile data connectivity services, and with this next-generation KrisWorld, customers can expect advanced hardware, an innovative yet intuitive user interface and a wide selection of thoughtfully curated content to suit our customers’ preferences and prevailing trends.”

As part of the cabin upgrade, Singapore Airlines has also developed new seats for all three classes.  The focus is on providing more personal space and comfort for passengers, while the First Class product also offers ambient lighting options.

FTE Global 2013As part of the new ‘Up in the Air’ conference stream at FTE Global 2013, which will be held in Las Vegas from 4-6 September, Mary Kirby, Editor-in-Chief of Airline Passenger Experience magazine, will host a session entitled ‘How will IFE&C evolve and how will stakeholders need to adapt to this fast-moving landscape?’. The session will include presentations from Air France KLM, Japan Airlines and Global Eagle Entertainment.

» View the full FTE Global 2013 ‘Up in the Air’ conference program
» Register to attend FTE Global 2013

FTE Europe 2016 will take place at RAI Amsterdam

FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.

Prepare for the in-flight passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam

Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, the Co-creation Forum Europe, fresh perspectives on the Onboard 2025 Think Tank vision, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.

The ‘Up in the Air’ conference stream will focus on how airlines and their partners can make use of new and emerging technologies to create an outstanding in-flight experience. Senior figures from the likes of Google, IATA, easyJet, CitizenM, Aer Lingus, Air France-KLM, TUIfly, Norwegian, B/E Aerospace, TU Delft, Honour Branding and the Airline Passenger Experience Association (APEX) will address delegates, providing unique insight on topics ranging from next generation IFEC and 2025 cabin design, to new onboard commerce opportunities, and crew and passenger empowerment.

» View the full FTE Europe ‘Up in the Air’ conference agenda

» Register to attend FTE Europe 2016

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