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Cathay Pacific unveils First Class upgrade


Cathay Pacific unveils First Class upgrade

Members of Cathay Pacific’s frequent flier club – The Marco Polo Club – were invited to offer input on how the First Class product could be improved.

Cathay Pacific has unveiled its newly refreshed First Class product, which has been designed by London-based architects Foster + Partners, the same designer of the First Class Lounge of The Wing at Hong Kong International Airport.

For the seats themselves, soft leather and custom-made fabric has been used, while a new 4.3-inch LCD touch-screen control has been introduced, allowing the passengers to adjust the seat and lighting. BOSE QuietComfort 15 Acoustic Noise Cancelling headphones are also available in every First Class seat, along with a multi-port connector for personal electronic devices.

The airline invited input from Marco Polo Club members, its frequent flier club. As a result of this input, the refreshed First Class product includes a more adjustable meal table, more room in the personal closet and additional space inside the console department for personal items.

Toby Smith, Cathay Pacific’s General Manager Product, said: “Our award-winning First Class suite has been very popular with passengers since it was introduced in 2007. Given its popularity, we saw no pressing need to completely replace the product. However, we decided it was appropriate to give the suites a fresh new look and make a few changes that will enhance the overall experience for our premium passengers. This underlines our commitment to excellence in providing an exceptional travel experience for our customers.”

Future Travel Experience Asia 2014

FTE Asia 2014, which will take place in Kuala Lumpur from 1-3 December 2014, will include the 'Onboard Futures Forum', which will explore the question: 'What are the long-term future possibilities that can be leveraged onboard?' Global aviation industry futurist and award-winning speaker Rohit Talwar will take delegates on a tour of the forces, ideas and developments that could shape the next two decades. With an eye on IFEC, cabin design, cuisine, class models, passenger comfort and amenities he will explore the implications for airline strategies, passenger expectations and behaviour, service delivery, aviation business models and differentiation of the airline experience.

» View the full FTE Asia 'Up in the Air' conference agenda

» Register to attend FTE Asia 2014

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