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Singapore Airlines unveils unique ‘home away from home’ lounge concept


The new Singapore Airlines SilverKris lounge at Sydney Airport.

The new Singapore Airlines SilverKris lounge at Sydney Airport has been designed to offer passengers a ‘home away from home’.

Singapore Airlines has opened a first-of-its-kind lounge at Sydney Airport, which is designed to offer passengers a sense of home while they are at the airport.

Visitors to the SilverKris lounge will find distinct personal spaces, as well as a more personalised service from lounge staff. It includes a living room, kitchen and dining room, while there are also quiet relaxation areas.

Pieces of art are displayed throughout the lounge and passengers who want to work while they are waiting for their flight can make use of specially designed productivity pods. Traditional Singaporean food is also served, along with dishes from around the world.

The dedicated productivity pods in the new lounge.

Passengers can work in dedicated productivity pods or they can relax instead in one of the luxury armchairs in the First and Business class lounge.

Tan Pee Teck, Senior Vice President Product & Services, Singapore Airlines, said: “Our customers frequently tell us that they have a feeling of ‘home’ as soon as they board our aircraft and our aim is to extend this experience to the ground. Through our new ‘home away from home’ concept, the intention is for our customers to experience the feeling of being taken care of at every step of their journey.

“Each space is thoughtfully designed to create the ambience of home that is familiar and comforting, adding to the warm, authentic and personalised service that Singapore Airlines is well known for.”

Over the next five years, the airline will introduce the new lounge concept across 14 other cities, including Adelaide, Bangkok, Hong Kong, London, New Delhi and Taipei.

Future Travel Experience Global 2014

The FTE 'On the Ground' conference at FTE Global 2014, which will take place in Las Vegas from 24-26 September, will include a New Technology Workshop, which explore how airports and airlines can leverage next-generation technology to empower staff, drive ancillary revenue generation and help improve the passenger experience.

FTE Global 2014 will also include the 'Up in the Air' conference stream, an extensive exhibition of the latest passenger-focused solutions, the FTE Awards ceremony and an exciting social programme.

» More information on FTE Global 2014

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