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Singapore Airlines unveils unique ‘home away from home’ lounge concept


The new Singapore Airlines SilverKris lounge at Sydney Airport.

The new Singapore Airlines SilverKris lounge at Sydney Airport has been designed to offer passengers a ‘home away from home’.

Singapore Airlines has opened a first-of-its-kind lounge at Sydney Airport, which is designed to offer passengers a sense of home while they are at the airport.

Visitors to the SilverKris lounge will find distinct personal spaces, as well as a more personalised service from lounge staff. It includes a living room, kitchen and dining room, while there are also quiet relaxation areas.

Pieces of art are displayed throughout the lounge and passengers who want to work while they are waiting for their flight can make use of specially designed productivity pods. Traditional Singaporean food is also served, along with dishes from around the world.

The dedicated productivity pods in the new lounge.

Passengers can work in dedicated productivity pods or they can relax instead in one of the luxury armchairs in the First and Business class lounge.

Tan Pee Teck, Senior Vice President Product & Services, Singapore Airlines, said: “Our customers frequently tell us that they have a feeling of ‘home’ as soon as they board our aircraft and our aim is to extend this experience to the ground. Through our new ‘home away from home’ concept, the intention is for our customers to experience the feeling of being taken care of at every step of their journey.

“Each space is thoughtfully designed to create the ambience of home that is familiar and comforting, adding to the warm, authentic and personalised service that Singapore Airlines is well known for.”

Over the next five years, the airline will introduce the new lounge concept across 14 other cities, including Adelaide, Bangkok, Hong Kong, London, New Delhi and Taipei.

FTE Europe 2016 will take place at RAI Amsterdam

FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.

Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam

Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.

Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.

» View the full FTE Europe ‘On the Ground’ conference agenda

» Register to attend FTE Europe 2016

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