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Singapore Airlines unveils unique ‘home away from home’ lounge concept


The new Singapore Airlines SilverKris lounge at Sydney Airport.

The new Singapore Airlines SilverKris lounge at Sydney Airport has been designed to offer passengers a ‘home away from home’.

Singapore Airlines has opened a first-of-its-kind lounge at Sydney Airport, which is designed to offer passengers a sense of home while they are at the airport.

Visitors to the SilverKris lounge will find distinct personal spaces, as well as a more personalised service from lounge staff. It includes a living room, kitchen and dining room, while there are also quiet relaxation areas.

Pieces of art are displayed throughout the lounge and passengers who want to work while they are waiting for their flight can make use of specially designed productivity pods. Traditional Singaporean food is also served, along with dishes from around the world.

The dedicated productivity pods in the new lounge.

Passengers can work in dedicated productivity pods or they can relax instead in one of the luxury armchairs in the First and Business class lounge.

Tan Pee Teck, Senior Vice President Product & Services, Singapore Airlines, said: “Our customers frequently tell us that they have a feeling of ‘home’ as soon as they board our aircraft and our aim is to extend this experience to the ground. Through our new ‘home away from home’ concept, the intention is for our customers to experience the feeling of being taken care of at every step of their journey.

“Each space is thoughtfully designed to create the ambience of home that is familiar and comforting, adding to the warm, authentic and personalised service that Singapore Airlines is well known for.”

Over the next five years, the airline will introduce the new lounge concept across 14 other cities, including Adelaide, Bangkok, Hong Kong, London, New Delhi and Taipei.

Future Travel Experience Europe 2015

Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.

The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'On the Ground' agenda

» Register to attend FTE Europe 2015

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