Redefining the end-to-end passenger experience | Independent news and events


Generating new digital revenue opportunities at every step of the journey

6-8 June 2018

RDS, Dublin, Ireland


Strategic Partners

Strategic Partner Dublin Airport
Strategic Partner APEX

Gold Sponsors

FTE ancillary gold sponsor rockwell-collins
FTE ancillary gold sponsor sita

Silver Sponsor

Future Travel Experience
Ancillary – Conference

Tuesday 5th June

Tuesday 5th June 09:00 - 19:00

FTE Startup Hub Live (members only)

The FTE Startup Hub has been developed to make it as easy as possible for corporate innovators and startups in the air transport and travel sector to connect both digitally and physically, engage in meaningful discussions and lay the foundations for future collaboration. Our FTE Startup Hub Live Day is the platform by which we will facilitate face-to-face engagement between our Corporate Partners and startup/scaleup members. Learn more here.

Wednesday 6th June - Day 1

09:00 - 09:30
Registration Opens

09:30 - 10:30
Exhibition Opens

Speaker Invited

Wednesday 6th June 10:30 - 12:00

Opening Keynote Session

Welcome Address

Daniel Coleman
Future Travel Experience

How will Hyperloop change travel forever, and will it replace or complement existing modes of travel?

YJ Fischer
Head of International Business Development
Virgin Hyperloop One

YJ is the Senior International Business Development Lead at Virgin Hyperloop One. She works at the intersection of business development, international policy, and law to shape market entry strategy globally. She is a seasoned lawyer and public policy professional.

Prior to joining Virgin Hyperloop One, she worked for a decade crafting policy across state, federal, and international governments. YJ served at the United States Department of State, implementing the Iran nuclear deal, and was chief of staff for the highest ranked career diplomat.

YJ received her B.A. from Barnard College and her J.D. from Columbia University. She is the recipient of numerous awards, including the State Department’s Meritorious Honor Award and Kirkland & Ellis Pro Bono Service Award.

Registration is free for airlines and discounted for airports Register now

12:00 - 13:30
Lunch in the exhibition hall

Speaker Invited

Wednesday 6th June 13:30 - 15:00

The FTE Tech Download Think Tank

A working team of industry experts will collaborate to assess a range of new and emerging technologies and report on the viability of what each technology can do for airlines, airports and other industry stakeholders. Where possible, the team will provide real feedback and lessons learned from early-stage projects involving each of the technologies.


  • Understand the potential of each of the technologies
  • Identify use cases for airlines, airports and their partners
  • Share best practice and lessons learned from first-movers
  • Create a final ranking of which technologies to prioritise
  • Leave the audience with a clear idea on which technologies to invest in

Technologies to be assessed:

  • AI & Machine Learning
  • Robotics, Autonomous Vehicles & Drones
  • Biometrics
  • Wearables, VR & AR
  • Big Data & Analytics
  • Internet of Things
  • Blockchain
  • Genetics
  • 5G
  • Other new tech to watch

Think Tank team members

Max Coppin
Partner Development Manager
Joe Chiu
Vice President, Digital & Commercial Systems
Changi Airport Group
Sveinn Akerlie
CIO, Head of WOW labs
Cathal Corcoran
Chief Information Officer (CIO)
Gatwick Airport
Karen Wells
Director, Product Management, e-commerce
Alaska Airlines

Registration is free for airlines and discounted for airports Register now

15:00 - 16:00
Coffee Break

Speaker Invited

Wednesday 6th June 16:00 - 17:30

FTE Personalisation Symposium

Personalising the passenger experience and tailoring your offer to different passenger groups and demographics

“Personalisation” has become a buzzword for airlines, airports and their partners, but how can they achieve real personalisation? This session will bring together the most forward-thinking organisations in this space to share insight into how ever-changing consumer habits and vast pools of data can be leveraged to deliver truly personalised customer experiences throughout the journey.

Format: Following a series of presentations from personalisation pioneers, the session will open up to a panel discussion with industry figures to establish how travel protagonists can achieve more success with their personalisation efforts.

Topics to be covered: Digital personal assistants, chatbots, apps, big data, privacy, etc.

Moderator’s Presentation

Brussels Airlines’ mission is “to be the most personal airline”. How is it going about achieving this in the digital age, when always-connected passengers often know more about what is happening with their flight and luggage than an airline does?

Simon Lamkin
Chief Information Officer
Brussels Airlines


Why has IAG turned to machine learning, and the start-up community, to help drive its personalisation and revenue optimisation efforts?

Marta Martinez
Business Transformation Manager – Digital
International Airlines Group (IAG)
Azim Barodawala

Day 1 Closing Presentation

The Amazon perspective on how technology will change travel and the secrets behind effective personalisation

Paul Armstrong
Enterprise Solutions Architect
Amazon Web Services

Registration is free for airlines and discounted for airports Register now

Speaker Invited

Wednesday 6th June 17:30 - 19:00

Networking Drinks & FTE Europe Innovation & Ancillary Awards Ceremony in the exhibition hall

The FTE Europe Innovation & Ancillary Awards return for 2018 and will recognise one European airline and one European airport for their innovation and customer experience leadership. Three FTE Ancillary Awards will also be presented, recognising the three most pioneering airlines across the world that have tapped into digital advancements to create new ancillary revenue streams throughout the passenger journey.

Registration is free for airlines and discounted for airports Register now

Thursday 7th June - Day 2

Speaker Invited

Thursday 7th June 09:00 - 09:30

Special Keynote for all participants

Applying F1™ Thinking to Aviation. Lessons learned from racing.

Jim Newton
McLaren Applied Technologies
Martin Bowman
Aviation Technology Director

Formula 1™ racing is one of the most dynamic and high-performance sports in the world. Historically, it relied on the skills of its drivers and the engineering of its cars to bring about success. However, over the last 20 years McLaren Applied Technologies has developed world-leading real-time analytics, personalised design and performance management systems, to deliver competitive advantage.

McLaren and Deloitte have joined forces to bring together the deep industry understanding and delivery capabilities of a market-leading global consultancy with the experience of applying new technologies from a world class engineering and advanced technology business. In this session, McLaren and Deloitte will explore how predictive analytics, sensor technologies and IOT, blended with Formula 1™ thinking, are being applied by leading airlines, airports and other industry stakeholders, to improve aircraft turnaround, OTP and on-the-day operations.

Registration is free for airlines and discounted for airports Register now

Speaker Invited

Thursday 7th June 09:00 - 10:30

Opening “Ancillary” Session

Speaker Invited

Thursday 7th June 09:30 - 10:30

Second Working Session: Increasing revenues through the inspiration and booking phase, while reducing the stranglehold of the GDS providers

(covering chatbots, AI, speech recognition software, VR, etc. as well as NDC, ONE Order)

This session will explore how airlines and their partners can use emerging technologies and new partnerships to more effectively market their products and services to potential customers during the planning and booking phase. This session will also explore how airline distribution will evolve in the coming years and will consider what impact the likes of NDC and ONE Order will have for all stakeholders involved in the chain.

Format: Short case studies on an innovative approach, with each followed by Q&A between panellists on other ways in which improvements can be achieved in these areas.


Stephen Luurtsema
Principal Consultant
Travel in Motion


The pros and cons of blockchain-based distribution

Xavier Lagardère
Head of Distribution
Lufthansa Group

WOW air is always experimenting with new products so how is it working to expose those through its sales channels, and how important will industry initiatives like NDC be to those goals?

Sveinn Akerlie
CIO, Head of WOW labs

Partnership approaches to drive a wider penetration of an airline’s extended product portfolio

United Airlines

Questions to consider:

  • Does the need to provide differentiation mean the traditional GDS’ must re-evaluate their value to the industry?
  • Does it disrupt and kill the concept of an aggregator?
  • Is there a win-win between intermediaries and travel providers based on customer insight and rich content?
  • Where can new technologies such as Voice and AI play in this space, and do they help incumbent providers or create further waves of disruption?
  • Where does metasearch fit into this, and how do they define themselves?

Registration is free for airlines and discounted for airports Register now

10:30 - 11:15
Coffee Break

Speaker Invited

Thursday 7th June 11:15 - 12:45

Joint Session for “Ancillary” & “Connectivity & IFE Business Case Summit” delegates

Second Working Session: Increasing revenues during the day of travel, and whilst the passenger is away on their trip

Format: The moderator will briefly set the scene and then there will be a series of 10-minute case study presentations outlining an innovative approach for each phase of the travel process. After each presentation there will be a 10-minute panel discussion between all the speakers to explore other methods and ideas that could drive improvements in that phase of travel, before we move onto the next presentation. This format will ensure that all of the speakers can share their views across the day of travel experience.


Robin Hopper
SVP Product & Marketing


Increasing revenues from Home to Airport

Mariana Fonseca Medina
Director of Ancillary & Merchandising Strategy
American Airlines

Increasing revenues at the Airport

Schiphol Amsterdam Airport

Increasing revenues Inflight

Sari Nevanlinna
Head of Ancillary Business

Increasing revenues from Arrivals to Return flight

Simon Dempsey
Like Where

Registration is free for airlines and discounted for airports Register now

12:45 - 14:00
Lunch in the exhibition hall

Speaker Invited

Thursday 7th June 14:00 - 15:30

Third Working Session – Pioneering digital partnerships to increase loyalty, enhance customer experience and boost ancillary revenues


Ryan Ghee
Future Travel Experience

Dubai Airports is exploring a number of applications and platforms to influence travellers within its concourses. What are the findings of these efforts so far and how important will new collaborations between stakeholders inside, and outside, of the industry be to ensuring the success of such appealing new services and offers for passengers?

Eugene Barry
EVP Commercial
Dubai Airports

Update on the BARTA (Brand, Airline, Retailer, Technology, Airport) initiative, which was launched at FTE Ancillary 2017. This groundbreaking cooperation will harness digital technology and form new commercial relationships between all stakeholders to drive passenger spending both at the airport and onboard aircraft.

Kam Jandu
Chief Commercial Officer
Budapest Airport
Ildiko Marcze
Revenue Development Manager
Wizz Air
Ildikó Jankovich
Managing Director
Heinemann Hungary

Registration is free for airlines and discounted for airports Register now

15:30 - 16:30
Coffee Break

Speaker Invited

Thursday 7th June 16:30 - 17:30

Closing Keynote Session


Daniel Coleman
Future Travel Experience

How are Ryanair’s plans to become the “Amazon of Travel” progressing?

Kenny Jacobs
Chief Marketing Officer

Kenny Jacobs was appointed Chief Marketing Officer in February 2014. He joined from Moneysupermarket PLC where he held the same title. He has predominantly worked in retail, having been Marketing Director for Tesco Ireland and Brand Director for Tesco UK. Prior to this he worked for German-based retailer, Metro Group in several marketing roles across Europe & Asia.

Registration is free for airlines and discounted for airports Register now

Speaker Invited

Thursday 7th June 20:00 - 22:30

The FTE Networking Party & Pub Crawl

From 8pm. Live Traditional Irish Music. Drink, Food & Craic.

Following an incredible two days of learning, networking and inspiration, FTE Dublin builds towards an exciting, fun-filled crescendo through our unique closing social event where we will take over neighbouring pubs on Dublin’s historic Dame Lane. Each location will provide a different flavour, ambience and entertainment to showcase Ireland’s famous hospitality. The night will undoubtedly live long in the memory, and help forge new relationships, and business prospects, for all.

Registration is free for airlines and discounted for airports Register now

Friday 8th June - Day 3

Speaker Invited

Friday 8th June 10:00 - 14:00

Tours & Activities



Dublin City Culture Walking Tour

Our Dublin-based “Destination Inspiration Partner” LikeWhere has kindly offered delegates of FTE Europe/Ancillary the opportunity to join them for a Culture Walking Tour of Dublin City, offering a local taste of Dublin in a two-hour guided tour of the historical and cultural sights of this beautiful city.



Dublin Airport Tours

Now fully booked

The tours will cover a range of the airport’s most innovative facilities and services, including the all-day US Preclearance facility and the 51st & Green lounge, which is Europe’s only dedicated US Preclearance lounge. Delegates will also be able to take in the Fast Track services and the airport’s executive lounges in this unique opportunity to go behind the scenes, and gain executive insight on these efforts, at Dublin Airport.

Registration is free for airlines and discounted for airports Register now

Why Dublin?

As well as being home to forward-thinking air transport industry organisations like Ryanair, Aer Lingus and daa, Dublin is an incubator for startups and Europe’s hotbed of innovation. In addition, the RDS is Ireland’s leading event venue and is located right in the heart of Dublin city.

Vital Event Information

Generating new digital revenue opportunities at every step of the journey

Future Travel Experience Ancillary 2018
- June 2018
RDS, Dublin, Ireland

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