Play your part in transforming the baggage experience and build upon the ideas forged by senior executives at Greater Toronto Airports Authority, Air Canada, Avinor, Southwest Airlines, Pittsburgh International Airport, Wizz Air, BIAL, AirAsia, Virgin Atlantic and more
Following the presentation of Phase 2 of the FTE Business Model Transformation Think Tank at FTE APEX Virtual Expo 2021, which included a big focus on Redefining the Baggage Experience, Future Travel Experience (FTE) has now launched industry-wide Baggage Innovation Working Groups as part of our efforts to turn the pioneering ideas and visions into reality.
A total of four Baggage Innovation Working Groups have been launched, focusing on the following topics:
- Advancing off-airport baggage collection, check-in and delivery
- Simplifying baggage infrastructure and processes at the airport
- Unlocking opportunities presented by modern baggage messaging
- Creating new commercial models for new baggage approaches
How you can get involved
The first round of Zoom calls for each of the Baggage Innovation Working Groups took place during the week commencing 13 September 2021 (you can view the videos below). Following subsequent calls, the main developments, recommendations and next steps will be presented to the industry during FTE Global+ 2021, taking place at the ARIA Resort in Las Vegas, 7-9 December. This effort will then continue through 2022 with regular video calls and meetings hosted alongside the three in-person FTE events.
In keeping with the Think Tank’s crowdsourcing efforts to date, we now invite the brightest minds in the baggage sector to participate in these Working Groups, which have been created to help drive transformation in baggage. The Working Groups will focus heavily on the future of baggage and our aim is to identify and act upon the opportunities to deliver positive change in the years ahead. This effort will complement the work that is already being undertaken elsewhere in the industry, which often focuses on the here and now.
Whether you work for an airline, airport, established vendor, early-stage startup, association or any other organisation that shares our ambition to improve and modernise baggage processes, we encourage you to get involved.
The Working Groups are free to attend for all. No barriers. We invite anyone with an interest in driving revolution in this space to get involved by contributing ideas and expertise, helping to shape recommendations where needed, and/or showing a willingness to make their organisation available for POCs or trials.
VIDEOS: Watch the first round of FTE Baggage Innovation Working Group online meetings
The role of the FTE Business Model Transformation Think Tank
This effort to transform the baggage experience was introduced as part of FTE’s Business Model Transformation Think Tank in December 2020 and it has gathered pace thanks to high-level support from across the industry. You can watch the Think Tank presentation here.
The Think Tank team was tasked with tackling the following problem statement: “How can the air transport industry create a more reliable and seamless end-to-end baggage journey that empowers passengers, reduces the reliance on decades-old processes, and/or creates a new joint revenue stream for airports, airlines and their partners?” Phase 1 was presented at the inaugural FTE APEX Virtual Expo and Phase 2 was presented at the second Virtual Expo in May 2021.
An impressive line-up of senior industry figures have already contributed to the Think Tank project, including Christina Cassotis, CEO, Pittsburgh International Airport; Robert Carey, President, Wizz Air; Satyaki Raghunath, Chief Strategy & Development Officer, Bangalore International Airport Limited (BIAL); Javed Malik, Group Chief Operations Officer, AirAsia; Juha Jarvinen, Chief Commercial Officer, Virgin Atlantic & President Emeritus, APEX; Samuel Ingalls, Principal, Barich, Inc.; and Andrew Price, Senior Advisor, Pegasus Aviation Advisors & former Head of Global Baggage Operations, IATA. In addition, a recent crowdsourcing effort brought together innovators from across the industry, who shared their own ideas and visions to feed into the Think Tank project.
Among the short- and medium-term recommendations that were highlighted by the Think Tank team at Virtual Expo 2021 as having the potential to revolutionise baggage processing were embracing off-airport baggage collection, check-in and delivery services; overhauling baggage messaging (which has since been updated to focus on unlocking opportunities presented by modern baggage messaging); and embracing artificial intelligence and computer vision technology
Focusing on longer-term solutions, Ingalls and Price also highlighted a vision that includes embracing reusable and virtual bag tags, moving away from traditional baggage handling systems, and utilising automated guidance vehicles to enhance efficiency.
The launch of FTE’s Baggage Innovation Working Groups is the latest step in these important efforts to enhance and modernise the end-to-end baggage experience for the benefit of all industry stakeholders and their customers. Register your interest today and play your part in this landmark industry project.
Interested in becoming a Strategic Partner? Contact us today
If you share our ambition to enhance and modernise the baggage experience, we have a limited number of opportunities available to support the FTE Baggage Innovation Working Groups as a Strategic Partner.