REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
British Airways has unveiled its transformed A380 cabins, featuring a new First suite, refreshed Club Suite and upgraded seats, interiors and amenities across all classes as part of its major investment in CX.
Singapore Airlines is marking six years of Kris+ with boosted mileage, exclusive offers and new rewards, while a partnership with CapitaStar expands opportunities for users to earn miles through everyday shopping and dining.
Alaska Air Group is investing heavily in premium travel, unveiling new Aurora and Leihōkū experiences for Alaska Airlines and Hawaiian Airlines, alongside a new Premium Reserve cabin and upgraded aircraft interiors.
Emirates is expanding its inflight entertainment offering with Dubai+, its first dedicated Emirati channel, alongside new movies, TV, opera and more. The latest ice update offers passengers greater choice, culture and connectivity.
SWISS is bringing Starlink-powered high-speed WiFi onboard, offering fast, reliable connectivity from gate to gate. The service will be free for Miles & More members and Travel ID users as the rollout expands across the fleet.
Frontier Airlines has launched an AI-powered ‘Cancel for Any Reason’ option with HTS, giving passengers greater control over their bookings through flexible refund choices and a streamlined digital cancellation experience.
Azerbaijan Airlines is set to deliver a more dynamic inflight entertainment experience through an expanded partnership with Stellar, combining a new creative concept with flexible digital interfaces and refreshed content.
The winners of the FTE APAC Airline and Airport Operators Pioneer Awards will be announced at a special presentation ceremony during APEX FTE EXPO, taking place in Singapore on 18 to 19 November 2026.
American Airlines has unveiled its first retrofitted Boeing 777-300ER, introducing 144 premium seats, including Flagship Suites with privacy doors, alongside enhanced Premium Economy and Main Cabin Extra experiences.
Korean Air has introduced complimentary high-speed Starlink WiFi on select aircraft, enabling passengers to stream, work and stay connected inflight, with connectivity set to expand across the fleet by 2027.
United Airlines is making disruption recovery more flexible with a new mobile app feature that automatically monitors earlier-flight availability and alerts customers when a seat opens, reducing the need for manual rebooking.
JetBlue is introducing BlueFirst, a new domestic First Class experience featuring specially designed seats, upgraded seatback technology, enhanced connectivity and premium amenities as part of its wider JetForward strategy.
flydubai is expanding its fleet beyond 100 aircraft while investing in its onboard experience, with 21 Boeing 737 MAX aircraft set for cabin upgrades including lie-flat Business Class seats and larger overhead bins.
The 20th anniversary edition of Future Travel Experience Global took place in Dallas, Texas, on 8 to 10 September 2026, where it was co-located with IFSA Global EXPO. Take a look at our visual round-up of the key highlights.
United Airlines is testing a new digital ordering service at Newark, allowing passengers to order food and travel essentials through the app and collect them at the gate, helping save time during tight connections.
Etihad Airways has unveiled its Beyond Borders experience, showcasing a new A330 cabin, enhanced First offering and connected approach to the passenger journey as it invests in the future of premium travel.
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