Air Canada has introduced new premium bedding and amenities across all cabins on international flights, enhancing passenger comfort and wellbeing as part of its end-to-end customer experience strategy.


Air Canada has introduced new premium bedding and amenities across all cabins on international flights, enhancing passenger comfort and wellbeing as part of its end-to-end customer experience strategy.

Vueling has partnered with Google Gemini to launch an AI-powered experience that transforms travellers’ favourite holiday memories into personalised digital magnets, extending customer engagement.

Vietnam Airlines has partnered with Stellar Entertainment to launch an automated inflight entertainment microsite, enabling passengers to explore onboard content before they fly while streamlining content management.

Lufthansa Group is evolving Miles & More into a unified group-wide loyalty brand, with greater personalisation, a new visual identity and a stronger focus on delivering consistent customer experiences by the end of 2026.

British Airways has begun rolling out a redesigned mobile app that enhances the end-to-end passenger experience with real-time journey updates, expanded self-service and a more personalised digital travel experience.

Alaska Airlines and Hawaiian Airlines are accelerating their Starlink inflight WiFi rollout across the combined fleet, delivering free, high-speed connectivity and a seamless new onboarding experience via Atmos Rewards.

Air Canada and Club Avolta are expanding loyalty across the travel journey, enabling Aeroplan members to earn points on airport retail purchases, with dining locations set to join the programme later this year.

International Airlines Group has invested in MAKO to accelerate Flightfilm, a shark skin-inspired technology designed to reduce aircraft drag, cut fuel burn and emissions, and improve operational efficiency.

Nice Côte d’Azur Airport is preparing for Europe’s first commercial eVTOL operations through a new alliance supporting Joby Aviation’s electric air taxi, advancing sustainable, next-generation air mobility.

Emirates has unveiled a next-generation signature lounge concept for global rollout, investing more than AED 50 million in each lounge to deliver premium design, integrated technology and elevated hospitality.

Air France is elevating the premium lounge experience at Paris-CDG with new seasonal menus by renowned chef Yves Camdeborde, combining French culinary excellence with a commitment to more sustainable dining.

SimpliFlying Founder & CEO Shashank Nigam shares how agentic AI will fundamentally reshape airline distribution, determining which carriers reach travellers first and which offers are surfaced, or ignored, by autonomous digital agents.

Southwest Airlines has begun rolling out Starlink-powered inflight connectivity, giving passengers access to high-speed internet for streaming, working and staying connected throughout their journey.

United Airlines and DIRECTV are bringing live TV streaming to Starlink-enabled seatback screens across up to 150 aircraft, giving travellers access to real-time sports, news and entertainment, including FIFA World Cup coverage.

Iberia has introduced Starlink-powered onboard connectivity on the first aircraft in its fleet, delivering high-speed, free WiFi across all cabins. The service enables seamless gate-to-gate internet access for all passengers.

American Airlines is enhancing the passenger experience on its Airbus A319 and A320 fleets with upgraded cabins, premium seating and improved onboard amenities. The retrofitted aircraft will enter service this summer.
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