Delta and Riyadh Air sign strategic agreement as part of shared “commitment to providing elevated customer experience”

Delta Air Lines and Riyadh Air, Saudi Arabia’s new digitally-native airline, have signed a Strategic Cooperation Memorandum of Understanding, with a shared “commitment to providing an elevated customer experience”.

Delta Air Lines and Riyadh Air, Saudi Arabia’s new digitally-native airline, have signed a Strategic Cooperation Memorandum of Understanding with the goal of introducing a broad range of benefits for customers travelling between North America, the Kingdom of Saudi Arabia and destinations beyond.

The agreement serves as the foundation for a strategic partnership that will enable both airlines to strengthen connectivity, expand their networks and drive future growth.

“This partnership with Riyadh Air will further Delta’s mission of connecting the world and open an array of new choices, benefits and destinations for our customers travelling to and from the Kingdom of Saudi Arabia,” said Delta CEO Ed Bastian. “Most importantly, Riyadh Air shares Delta’s commitment to providing an elevated customer experience, which is why we’re looking forward to building and expanding this partnership in the months and years ahead. We appreciate the opportunity to work with the Riyadh Air team and the Public Investment Fund of Saudi Arabia as they transform the transportation economy in the Kingdom.”

The agreement envisions a long-term relationship, subject to regulatory approvals, that includes interline and codeshare connectivity, as well as a deeper partnership encompassing loyalty, customer experience, digital transformation and broader aviation services such as maintenance, repair and overhaul services, ground handling and training. In the future, the airlines intend to explore an immunised joint venture to further expand the partnership and allow collaboration on network planning and growth in the region. Both airlines are committed to driving the best sustainability practices throughout their operations.

“We look forward to enjoying a very warm and productive relationship with Delta Air Lines, one of the largest and most successful airlines in the world,” said Tony Douglas, CEO, Riyadh Air. “Riyadh Air and Delta Air Lines share common goals and pursue the highest standards in many areas including guest experience, loyalty, and sustainability, built upon great networks and strong connectivity.”

Hear more from Riyadh Air at FTE Global – the “CES of Aviation” – taking place in Los Angeles on 28-30 October 2024. Anton Vidgen, Vice President Guest Experience, Riyadh Air, will deliver a presentation titled ‘How will the new airline for Riyadh rewrite the rules for customer experiences?’

Register for FTE Global 2024 >>


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