New co-location for 2022:

7 - 9 June 2022, the Dublin RDS

The world’s definitive digital airline retailing show

Airlines can attend for free


Since its introduction in 2017, we have established Future Travel Experience (FTE) Ancillary as the worldwide event where the industry gathers to discuss the best ways to generate new digital revenue opportunities at every step of the journey. Optimising commercial performance has never been more important and we want to go even further to help the sector establish creative new ways of working together collaboratively to create more revenues for all to share in through the show.

Inspired by the latest digital developments, airlines are now thinking way beyond just selling flights and they are exploring a variety of inventive ways in which they can become fully-fledged retailers. New partnerships between carriers, airports, technology companies, service providers, brands and destination agents provide fresh opportunities to add value to the passenger experience while creating new revenue streams, and this event will be the definitive industry gathering focused on growing commercial revenues for all industry stakeholders through collaborative new digital-first approaches.

We are delighted to bring the show back to its spiritual home in Dublin with FTE EMEA, and we have big plans for 2022 which will see the show co-located with the all-new FTE World Airport Retailing Summit, and FTE Lounge Innovation Forum, to explore more underexploited areas for new partnerships and approaches.

Through a comprehensive set of conferences, the exhibition and a unique networking agenda, FTE Ancillary will deliver the ideas, insights and inspiration that all stakeholders need to benchmark their plans against those of their peers around the world, and future proof their strategies.

Meet the new, and enhanced, FTE Ancillary Advisory Board:

Working with us to ensure our focus, and output, is as strong as can be as we push further into making a seismic difference in the commercial space.

Apple Ignacio

Director, Ancillaries,

Cebu Pacific Air

Juha Jarvinen


Virgin Atlantic

Nigel Fanning

Head of Pricing and Revenue Management,

Jetstar Group

Robert Carey


Wizz Air

Patrick Bohl

Head of Retail and Property Management,

Budapest Airport

*Patrick Bohl will chair the Advisory Group for our new World Airport Retailing Summit.

Aldric Chau

Head of Retail, e-Commerce & Travel Partnerships,

Cathay Pacific


Bert van der Stege

Head of Commercial & Finance,



Ben-Jie Lim

Head of e-Commerce,


Why be part of FTE Ancillary?

Exhibitor & Delegate Testimonials

“Ancillary growth is imperative for all airlines, and digital is the great enabler to achieving that. However, many new collaborations must be forged between stakeholders to deliver the passenger the right offer at the right moment to enhance customer experiences and increase profitability at every stage of the passenger journey, whether that be through a mobile device or an IFE screen. FTE is working hard, and creatively, to bring those stakeholders together to learn best practice and forge new partnerships, and I am pleased to support their efforts.”

Juha Jarvinen, CCO, Virgin Atlantic

“I think the event has been very easy-going and a very warm atmosphere so it has been very easy to connect with everybody here. The programme has been very well structured with a good mix of presentations, but also I had some time to look at the expo and meet with people. The Gala Evening was very impressive. We are also very grateful for the Ancillary Award that goes to my team.”

Tiina Tissari, Vice President, Customer Experience and Products, Finnair

“There is a great mix of airlines and airports and travel business attending, which makes it very valuable for the online travel world and doing business with them.”

Valerie Ringrose Fitzsimons, Senior Business Development Manager, CarTrawler

“The event has provided a great insight into the airline industry. It is providing us with a more holistic view on how we can drive ancillary from the inspiration to post-departure stage. It is good to get to know people and we have been able to meet with people with different perspectives from non-airlines as well, and it provides an informal way of creating further contacts.”

Stuart Martin, Revenue Management, Aer Lingus

“I really like the format of the elevator pitches, because there is often not enough time to go to each stand, so that has been a great way to quickly get an idea of the companies. Now that I know the conference, I’d definitely be back next year.”

Patrick Bohl, Head of Retail and Advertising, Budapest Airport

“My main goal here is to hear the latest ideas and trends in the industry, as our airline is a relatively new player in terms of ancillaries. The exhibition has been very interesting and I have been impressed by the number of startups present. The networking has been good, and the event overall has been very well organised.”

Georgy Vakhrushev, Senior Pricing Manager, S7 Airlines

“For me, the event has been excellent. It is a very personal event and easy to connect with the right people. The conference topics have been very interesting, and there has been a very good level of interaction between the speakers and the audience.”

Ingvi Gudmundsson, Product Designer, Icelandair Digital Labs

“Epic. We’ve got 13 solid leads from big airlines. The networking tool is awesome. We do a lot of trade shows and I have to say the 1-2-1 networking tool has made a big difference.”

Al Tredinnick, Business Development Manager, 15below

“We’re very happy. It’s been one of the best shows for us so far as it’s been very focused. We had a lot of meetings set up before the show and I think we’ve had more than 20 airline meetings, and we’ve received very good feedback.”

Diego Cachero Rodriguez, CEO, 3D SeatMapVR

“It’s been a great show for us with lots of good meetings; the number of airlines here has been good for us. The app has been very efficient.”

Fitzhugh Patrick, Director, Business Development, Fusion & Mark Brown, VP Sales & Client Accounts, EMEA, Fusion

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Plan your participation at FTE Ancillary

Showcase your ancillary revenue capabilities to the industry

The leading vendors in the fields of ancillary, loyalty and digital innovation will showcase their latest products and services created to help airlines, airports and other industry stakeholders profit from the traveller’s end-to-end journey. Present your brand, capabilities and technologies in the exhibition and use the One-to-One Meeting System to connect with the people actively seeking the next generation of ancillary-focused products and services.

Meet new partners & be inspired on digital ancillary & personalisation best practice

Alongside unrivalled education in our premium conference sessions, attendees will have the opportunity to meet with forward-thinking partners in the exhibition hall, who will display a variety of passenger-focused propositions for airlines, OTAs, airports and other stakeholders. The vendors will showcase their latest digital solutions, which have been created to enhance customer experiences and increase profitability at every stage of the passenger journey.

We believe there are hundreds of deals industry stakeholders could be doing with various companies, many of whom they are yet to even engage with, to enhance their retailing portfolios. Dublin will be the place to meet all of those looking to forge exciting new relationships to create greater revenue opportunities for all.

Co-located with FTE Ancillary & FTE World Airport Retailing

This show is where the world’s of digital, commercial & CX collide and when you join us in Dublin you will also get access to these other co-located events taking place simultaneously at the RDS

Visit FTE EMEA website >> Visit FTE World Airport Retailing website >>
2018 video highlights
2017 video highlights

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Future Travel Experience Ancillary

Future Travel Experience Ancillary will be co-located with FTE EMEA.

Date: - June 2022

Location: RDS, Merrion Road, Ballsbridge, Dublin 4, Ireland

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