APEX FTE EMEA & Ancillary & Retailing returns to Dublin, 9 to 11 June 2026.
We’re excited to announce that APEX FTE EMEA and Ancillary & Retailing will return to Dublin on 9 to 11 June 2026. Mark your calendar today and join us in Dublin next summer as we continue to shape the future of the airline/airport industry across EMEA and beyond.
Watch the key moments from APEX FTE EMEA & Ancillary & Retailing 2025 in Dublin.
Hear what our attendees had to say about their experience in Dublin.
“It has been very valuable for us to network with our airport partners here at APEX FTE Dublin, as well listening into what the future is going to be bringing us, considering the customer experience and evolution of the airport environment. We also had a chance to meet with some service providers, which may be contributing to our products and offers. So, it’s a great opportunity to meet with stakeholders from the airport environment and exchange ideas. In terms of networking, I think it’s wonderful that we are given the opportunity to set up some catch-up times with the other attendees, and it gives us an opportunity to meet with senior executives of the airports and other companies too. I’m pleased that we’ve been attending APEX FTE Dublin for a long time now and we will hopefully be back again next year.”
“APEX FTE Dublin is always one of my favourite events on the calendar. The level of attendees, customers, contacts and prospects that we meet is always one of the best in the industry. We’ve had fantastic conversations this year with attendees from all over the world – Canada, the US, all over Europe, and more. So, it's been absolutely fantastic for us. The quality of attendees is brilliant and definitely at the right level – typically Director level or C-suite. APEX FTE Dublin not only gives you the opportunity to present your products and services to the right people, it also allows us to discuss industry trends and really understand what’s happening in the market broadly at a global level. The social and networking events are also something FTE does really well, helping to build relationships. APEX FTE Dublin is one of our staple events in the EMEA region. We will look at FTE’s other events around the world too, as we have a global market and a global customer base.”
“It’s been fantastic attending APEX FTE Dublin and interacting with the many different airlines and airports attending here. We’ve had some insightful conversations, showing customers what we can do in the aviation industry. There have been a lot of senior executives here at the event, and we are really impressed with the conversations that we’ve had. Having the networking opportunities at the social events has also been really good. We’ve had some great, insightful conversations with all the different airlines and airports that are here. We also attended FTE Global last year – we’ll be looking to attend FTE Global again later this year, as well as being back at APEX FTE Dublin in 2026.”
“APEX FTE Dublin has been fantastic. We’ve had a lot of very good conversations, particularly with representatives of airlines and airports. There are some great social and networking events as well, which have been the perfect opportunity to break the ice. We used the event app quite a lot beforehand to understand who was attending and what their interests and roles were. We did a lot of outreach to them, to let them know that we'd be here and received a very good response. So, we’ve had a lot of visitors to our booth, who are very specifically the people that we wanted to reach – it’s been great for us. We will come back to APEX FTE Dublin. We were here last year as well and have really enjoyed the event again. It has been very productive – we’ve had some great conversations with some very valuable, potential customers and partners, so we are very much looking forward to future FTE events.”
Optimising commercial performance has never been more important, and the APEX FTE Ancillary & Retailing event brings together under one roof executives representing every type of industry stakeholder globally.
APEX FTE Ancillary & Retailing, co-located with APEX FTE EMEA, is a very sizeable gathering with a unique, boutique atmosphere. We focus on creating a high-quality senior-level gathering in a more intimate environment, which enables attendees to connect and network one-to-one, share ideas and learnings with one another, and engage on a more personal level. This year’s event theme of ‘Innovate to Elevate’ is perfectly tailored to help you plan for the future by immersing yourself in meaningful discussions with industry peers on the most pertinent topics.
We are supported by an Advisory Board of industry commercial leaders and in 2025 we are, once again, working with long-time friend to FTE Eric Leopold as our Content Director, who offers a unique perspective on the evolution of airline retailing, thanks to his many years of experience in the sector.
The full conference agendas for APEX FTE EMEA and Ancillary & Retailing are now available. Dive into a packed programme of cutting-edge sessions, exclusive presentations, pioneering case studies, and innovation pitches.
Stay tuned—more exciting updates are on the way!
Ryanair will deliver an exclusive deep dive keynote session, sharing its latest strategies and innovations across airport operations, inflight services, digital platforms, and commercial growth. With exclusive contributions from John Hurley, Chief Technology Officer; Tom Kelly, Director – Ground Operations; Sinead Quinn, Director of Inflight; and Greg O’Gorman, Director of Ancillary Revenue, this powerhouse session promises to offer unmissable insight into how Ryanair is redefining the future of travel – and what it expects from its partners to support its continued success.
View full details >>Austin Sheppard, Vice President Engineering of Booking.com’s Trips business unit, will deliver a special presentation titled “How Booking.com is successfully tapping into the power of technology, including AI”. Austin will share exclusive insights into how one of the world’s leading digital travel companies is leveraging technology and innovation to transform travel in 2025 and beyond and enhance its “everything but the stay” offerings – including flights, rental cars, airport taxis, attractions, and insurance. With a 25-year global career spanning leadership roles at Amazon, StubHub and now Booking.com, Austin brings a unique perspective on the future of travel that will help to inspire airlines, airports and their partners to grasp new commercial and CX opportunities.
View full details >>We are delighted to announce an exclusive keynote by Ted Christie, former President and CEO of Spirit Airlines. For the last half-decade, Christie led America’s seventh largest airline and the largest ultra low-cost carrier of its kind globally. Spirit defined the sweet spot between low-cost efficiency and elevated experience, with Big Front Seats offering comfort comparable to U.S. first class and European business class with GoComfy-style blocked middle seats. Christie will share bold insights on guest empowerment, emotional loyalty, and ancillary commercial reinvention, followed by a fireside conversation and open audience Q&A with APEX FTE Group CEO Dr. Joe Leader.
View full details >>Discover the strategies transforming commercial innovation in air travel
Working with us to ensure our focus, and output, is as strong as can be as we push further into making a seismic difference in the commercial space.
The leading vendors in the fields of retailing, ancillary, loyalty and digital innovation will showcase their latest solutions, products and services created to help airlines, airports and other industry stakeholders profit from the traveller’s end-to-end journey. Present your brand, capabilities and technologies in the exhibition and use the One-to-One Meeting System to connect with the people actively seeking the next generation of ancillary-focused products and services.
Alongside unrivalled education in our premium conference sessions, attendees will have the opportunity to meet with forward-thinking partners in the exhibition hall, who will display a variety of passenger-focused propositions for airlines, OTAs, airports and other stakeholders. The vendors will showcase their latest digital solutions, which have been created to enhance customer experiences and increase profitability at every stage of the passenger journey.
We believe there are hundreds of deals industry stakeholders could be doing with various companies, many of whom they are yet to even engage with, to enhance their retailing portfolios. Dublin will be the place to meet all of those looking to forge exciting new relationships to create greater revenue opportunities for all.
Our events connect trailblazers, decision-makers, airlines, airports, tech visionaries, and service providers across the global travel ecosystem.
Future Travel Experience APEX Ancillary & Retailing will be co-located with APEX FTE EMEA.
Date: - June 2025
Location: RDS, Merrion Road, Ballsbridge, Dublin 4, Ireland
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