4th Future Travel Experience Ancillary Awards
The 4th Future Travel Experience Ancillary Awards will recognise the most pioneering airlines that have tapped into digital advancements to create new ancillary revenue streams across the passenger journey from the booking process and the airport experience, to on board the aircraft and following the passenger’s arrival at their final destination.
Will our 2019 winners hold onto their titles?
Gold Award – AirAsia
AirAsia was announced as the winner of the Gold Award in recognition of its drive to become a fully-fledged retailer. The carrier continues to look beyond selling flights and is increasing its efforts to sell additional travel-related services as part of an ambitious goal to transform its website into a platform to fulfil any travel need. The low-cost carrier has also made a significant investment in high-speed inflight Wi-Fi, which will open up a plethora of ancillary-related opportunities. On the ground, AirAsia has also launched “OURSHOP”, again displaying leadership in this space. This online e-commerce marketplace connects travellers with airport retailers, as well as high street and local retailers to create a travel retail product fit for the 21st century.
Silver Award – Finnair
Finnair was presented with the Silver Award in recognition of its impressive efforts to tap into digital channels to boost ancillary revenues. The carrier is using physical and digital touch-points across the passenger journey to help boost revenues, including through mobile app and website enhancements. Finnair also continues to develop its onboard digital offer, including the well-received Nordic Sky Wi-Fi Portal. In addition, the Finnish airline is expanding its ancillary service portfolio, with products such as onboard upgrade as well as a drive towards expanding the availability of digital pre-order services.
Bronze Award – easyJet
easyJet made the top three for the first time, securing the FTE Ancillary Bronze Award. The low-cost carrier reported an 11.7% year-on-year increase in ancillary revenue per seat in 2018, with digital initiatives helping to drive many improvements. The airline has experienced growth in its onboard retail business, with inflight vouchers now available in the booking funnel. Enhancements to its website have also made it easier for passengers to book ancillary products, while its exploration of wireless inflight entertainment (IFE) and creative brand partnerships also display its pioneering spirit in the ancillary revenue field.
FTE Ancillary Startup Competition Winner – SeeVoov
The 10 finalists in the FTE Ancillary Startup Competition showcased their capabilities in the exhibition and pitched their products and services in a special session on Day 1 of the FTE Ancillary conference. Following the pitch session, each member of the audience voted for their favourite via the event app, with SeeVoov emerging as the overall winner. As a video-based destination planning interface, SeeVoov integrates with airlines to increase upsales of ancillary products and services, such as hotels, attractions, car rental, travel insurance, restaurants and more. This can be integrated as white label (fully airline branded) in the inspiration stage (website/app), in the booking confirmation stage (email link/SMS), throughout the flight (IFE screens/tablets/personal devices), and while at the destination.
Why be part of FTE Ancillary?
“Ancillary growth is imperative for all airlines, and digital is the great enabler to achieving that. However, many new collaborations must be forged between stakeholders to deliver the passenger the right offer at the right moment to enhance customer experiences and increase profitability at every stage of the passenger journey, whether that be through a mobile device or an IFE screen. FTE is working hard, and creatively, to bring those stakeholders together to learn best practice and forge new partnerships, and I am pleased to support their efforts.”
“I think the event has been very easy-going and a very warm atmosphere so it has been very easy to connect with everybody here. The programme has been very well structured with a good mix of presentations, but also I had some time to look at the expo and meet with people. The Gala Evening was very impressive. We are also very grateful for the Ancillary Award that goes to my team.”
“There is a great mix of airlines and airports and travel business attending, which makes it very valuable for the online travel world and doing business with them.”
“The event has provided a great insight into the airline industry. It is providing us with a more holistic view on how we can drive ancillary from the inspiration to post-departure stage. It is good to get to know people and we have been able to meet with people with different perspectives from non-airlines as well, and it provides an informal way of creating further contacts.”
“I really like the format of the elevator pitches, because there is often not enough time to go to each stand, so that has been a great way to quickly get an idea of the companies. Now that I know the conference, I’d definitely be back next year.”
“My main goal here is to hear the latest ideas and trends in the industry, as our airline is a relatively new player in terms of ancillaries. The exhibition has been very interesting and I have been impressed by the number of startups present. The networking has been good, and the event overall has been very well organised.”
“For me, the event has been excellent. It is a very personal event and easy to connect with the right people. The conference topics have been very interesting, and there has been a very good level of interaction between the speakers and the audience.”
“Epic. We’ve got 13 solid leads from big airlines. The networking tool is awesome. We do a lot of trade shows and I have to say the 1-2-1 networking tool has made a big difference.”
“We’re very happy. It’s been one of the best shows for us so far as it’s been very focused. We had a lot of meetings set up before the show and I think we’ve had more than 20 airline meetings, and we’ve received very good feedback.”
“It’s been a great show for us with lots of good meetings; the number of airlines here has been good for us. The app has been very efficient.”
Co-located with FTE EMEA
Future Travel Experience Ancillary 2020 will be co-located with Future Travel Experience EMEA (Europe, Middle East & Africa). As well as a major exhibition, FTE EMEA will include conference streams on Future Airports, Digital and Inflight Innovation, the FTE EMEA Innovate Awards, and a unique social and networking agenda Visit FTE EMEA Website