FTE Ancillary Conference

Headline Partners İGA will facilitate guided tours of the ground-breaking new airport for premium delegates. Istanbul Airport, which opened in October 2018, has been constructed over an area of 76.5 million square metres to the north of Istanbul, 35km from the city centre. The construction is being carried out in four phases and once complete, the new airport will host flights to more than 300 destinations with an annual passenger capacity of up to 200 million. 

Members of the FTE Ancillary Advisory Board will take to the stage to participate in a scene-setting panel discussion. Is it realistic for airlines to become fully-fledged retailers? Are they ready to take the plunge? What are the secrets to great personalisation? How crippling is GDPR to these ambitions? What’s holding them back? Should airlines be focusing on being better at traditional ancillary sales like baggage or is there real opportunity in new revenue streams? These questions, and more, will be at the heart of the discussion.

• What difference will NDC really make to airlines and what will come next?
• What do airlines and hotel groups want the role of GDSs to look like in the future?
• What more can be done to solve the disparity in how airlines distribute and optimise their content across various channels?
• Is there a willingness among airlines and hotel groups to make the most of the indirect distribution potential?
• What role might tech giants like Google, Amazon, Airbnb, etc play in the airline distribution space?
• What role, if any, will blockchain play in airline distribution in the future?

A 15-minute case study from an Ancillary Advisory Board member, providing insight into how their airline is leveraging digital and technological developments to increase ancillary revenues.

• How can airlines use technology to boost traditional ancillary sales – baggage, seats, etc?
• How can airlines use mobile to extend the engagement window with their customers?
• How important a role should mobile play in boosting revenues during the “golden selling window”?
• How can airlines promote and deliver last-minute ancillary upsells when the passenger is at the airport?
• In the age of GDPR, how can airlines deliver truly personalised offers to customers after the ticket has been booked?

The Gala Evening hosted by Turkish Airlines, will be held at the Haliç Congress Center where delegates will enjoy the finest Turkish entertainment, dining and hospitality.

The Golden Horn, also known by its modern Turkish name Haliç, is the primary waterway between the Bosphorus and the Sea of Marmara. The venue, is a statement of this modern mega-city’s regeneration, framing a spectacular waterfront of grand properties which are a symbol of Istanbul’s beauty and richness.

• Can technology alone boost inflight revenues?
• What role should flight attendants play in boosting onboard revenues and what support do they need to enable them to sell/upsell?
• Does traditional inflight retail have a future?
• How much scope is there for more creative inflight brand partnerships?
• Is it realistic to expect IFEC to become a revenue generator rather than a cost centre?

Turkish Airlines will lead guided tours of their new home, Istanbul Airport, which will change the experience of travelling with its advanced technologies and extraordinary capacity. Delegates will gain invaluable insights on the customer journey strategy, from self-service approaches through to the ground-breaking lounge.