Redefining the end-to-end passenger experience | Independent news and events

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Generating new digital revenue opportunities at every step of the journey

6-8 June 2018

RDS, Dublin, Ireland


Strategic Partner FTE ancillary Strategic Partner JetBlue Technology Ventures
Strategic Partner FTE ancillary Strategic Partner JetBlue Technology Ventures
Strategic Partner Strategic Partner Dublin Airport
Strategic Partner Strategic Partner APEX

Platinum Sponsor FTE ancillary silver sponsor FLIO-LOGO

Gold Sponsor FTE ancillary gold sponsor EXLRT
Gold Sponsor FTE ancillary gold sponsor rockwell-collins
Gold Sponsor FTE ancillary gold sponsor sita
Gold Sponsor FTE ancillary gold sponsor travelaer
Gold Sponsor FTE ancillary gold sponsor Volantio

Silver Sponsor FTE ancillary silver sponsor FLIO-LOGO
Silver Sponsor FTE ancillary silver sponsor ViaSat
Bronze Sponsor Lixar-logo bronze sponsor

Future Travel Experience
Ancillary – Conference

Tuesday 5th June

Tuesday 5th June 09:00 - 19:00

FTE Startup Hub Live (members only)

The FTE Startup Hub has been developed to make it as easy as possible for corporate innovators and startups in the air transport and travel sector to connect both digitally and physically, engage in meaningful discussions and lay the foundations for future collaboration. Our FTE Startup Hub Live Day is the platform by which we will facilitate face-to-face engagement between our Corporate Partners and startup/scaleup members. Learn more here.

Wednesday 6th June - Day 1

09:00 - 09:30
Registration Opens

09:30 - 10:30
Exhibition Opens

Speaker Invited

Wednesday 6th June 10:30 - 12:00

Opening Keynote Session

Welcome Address

Daniel Coleman
Future Travel Experience

The importance of Future Travel Experience

Joe Leader

The future of travel and what consumers really want

Dalton Philips

Dalton Philips, who was born in Dublin, has held a number of senior leadership roles in retail and related industries, working in 14 countries for companies including Walmart, Loblaw (Canada’s leading retailer) and Morrisons. His roles included Chief Executive of Brown Thomas Group, Chief Operating Officer of Canadian retailer Loblaw Companies and Chief Executive of Wm Morrison plc.

How will Hyperloop change travel forever, and will it replace or complement existing modes of travel?

Ryan Kelly
Head of Marketing and Communications
Virgin Hyperloop One

12:00 - 13:30
Lunch in the exhibition hall

Speaker Invited

Wednesday 6th June 13:30 - 15:00

New Technologies & Disruptive Innovation


Ryan Ghee
Head of Strategy, Engagement and Content
Future Travel Experience

The launch of the FTE Tech Download Think Tank – a live experience with audience participation that will help to shape the final Think Tank output

A working team of industry experts will collaborate to assess a range of new and emerging technologies and report on the viability of what each technology can do for airlines, airports and other industry stakeholders. Where possible, the team will provide real feedback and lessons learned from early-stage projects involving each of the technologies.


  • Understand the potential of each of the technologies
  • Identify use cases for airlines, airports and their partners
  • Share best practice and lessons learned from first-movers
  • Create a final ranking of which technologies to prioritise
  • Leave the audience with a clear idea on which technologies to invest in

Technologies to be assessed include:

  • AI & Machine Learning
  • Big Data & Analytics
  • Internet of Things
  • Robotics, Autonomous Vehicles & Drones
  • Biometrics
  • Wearables, VR & AR
  • Blockchain
  • 5G
  • Other new tech to watch 

Co-created by senior figures from:

FTE ancillary Strategic Partner JetBlue Technology Ventures
FTE ancillary Strategic Partner JetBlue Technology Ventures
Strategic Partner Dublin Airport
Strategic Partner APEX
FTE ancillary silver sponsor FLIO-LOGO
FTE ancillary silver sponsor FLIO-LOGO

Onsite presenters:

Cathal Corcoran
Chief Information Officer (CIO)
Gatwick Airport
Sveinn Akerlie
CIO, Head of WOW labs
Joe Leader


Disruptive innovation via start ups: the Volantio/IAG story

Dupsy Abiola
Head of Global Innovation
International Airlines Group (IAG)
Azim Barodawala

15:00 - 16:00
Coffee Break

Speaker Invited

Wednesday 6th June 16:00 - 17:30

FTE Personalisation Symposium

Personalising the passenger experience and tailoring your offer to different passenger groups and demographics

“Personalisation” has become a buzzword for airlines, airports and their partners, but how can they achieve real personalisation? This session will bring together the most forward-thinking organisations in this space to share insight into how ever-changing consumer habits and vast pools of data can be leveraged to deliver truly personalised customer experiences throughout the journey.

Format: Following a series of presentations from personalisation pioneers, the session will open up to a panel discussion with industry figures to establish how travel protagonists can achieve more success with their personalisation efforts.

Topics to be covered: Digital personal assistants, chatbots, apps, big data, privacy, etc.

Moderator’s Presentation

Brussels Airlines’ mission is “to be the most personal airline”. How is it going about achieving this in the digital age, when always-connected passengers often know more about what is happening with their flight and luggage than an airline does?

Simon Lamkin
Chief Information Officer
Brussels Airlines


The Future of Content is Real-Time: Advanced AI driven Personalization for Airlines featuring Turkish Airlines

Karl Johnson
Managing Director - Digital, Customer Experience, Content & Language Marketing Technology

How to train your chatbot – a step-by-step guide by an expert who has created over 40 chatbots with some of the world’s biggest brands

David Curran, Cognitive Engineer, OpenJaw
David Curran
Cognitive Engineer

Day 1 Closing Presentation

The Amazon perspective on how technology will change travel and the secrets behind effective personalisation

Paul Armstrong
Enterprise Solutions Architect
Amazon Web Services

Speaker Invited

Wednesday 6th June 17:30 - 19:00

Networking Drinks & FTE Europe Innovation & Ancillary Awards Ceremony in the exhibition hall

The FTE Europe Innovation & Ancillary Awards return for 2018 and will recognise one European airline and one European airport for their innovation and customer experience leadership. Three FTE Ancillary Awards will also be presented, recognising the three most pioneering airlines across the world that have tapped into digital advancements to create new ancillary revenue streams throughout the passenger journey.

Thursday 7th June - Day 2

Speaker Invited

Thursday 7th June 09:00 - 09:30

Special Keynote for all participants

Applying F1™ Thinking to Aviation. Lessons learned from racing.

Jim Newton
McLaren Applied Technologies
Martin Bowman
Aviation Technology Director

Formula 1™ racing is one of the most dynamic and high-performance sports in the world. Historically, it relied on the skills of its drivers and the engineering of its cars to bring about success. However, over the last 20 years McLaren Applied Technologies has developed world-leading real-time analytics, personalised design and performance management systems, to deliver competitive advantage.

McLaren and Deloitte have joined forces to bring together the deep industry understanding and delivery capabilities of a market-leading global consultancy with the experience of applying new technologies from a world class engineering and advanced technology business. In this session, McLaren and Deloitte will explore how predictive analytics, sensor technologies and IOT, blended with Formula 1™ thinking, are being applied by leading airlines, airports and other industry stakeholders, to improve aircraft turnaround, OTP and on-the-day operations.

Speaker Invited

Thursday 7th June 09:00 - 10:30

Opening “Ancillary” Session

Speaker Invited

Thursday 7th June 09:30 - 10:30

Second Working Session: Increasing revenues through the inspiration and booking phase, while reducing the stranglehold of the GDS providers

(covering chatbots, AI, speech recognition software, VR, etc. as well as NDC, ONE Order)

This session will explore how airlines and their partners can use emerging technologies and new partnerships to more effectively market their products and services to potential customers during the planning and booking phase. This session will also explore how airline distribution will evolve in the coming years and will consider what impact the likes of NDC and ONE Order will have for all stakeholders involved in the chain.

Format: Short case studies on an innovative approach, with each followed by Q&A between panellists on other ways in which improvements can be achieved in these areas.


Stephen Luurtsema
Principal Consultant
Travel in Motion


The pros and cons of blockchain-based distribution

Xavier Lagardère
Head of Distribution
Lufthansa Group

Big data will become the ‘new normal’ so how do we effectively harness it?

Bryan Porter
Bryan Porter
Chief Commercial Officer

Increasing conversions through personalised, smart content experiences.

Simon Dempsey
LikeWhere & FTE Mayor for Startups.

10:30 - 11:15
Coffee Break

Speaker Invited

Thursday 7th June 11:15 - 12:45

Joint Session for “Ancillary” & “Connectivity & IFE Business Case Summit” delegates

Second Working Session: Increasing revenues during the day of travel, and whilst the passenger is away on their trip

Format: The moderator will briefly set the scene and then there will be a series of 10-minute case study presentations outlining an innovative approach for each phase of the travel process. After each presentation there will be a 10-minute panel discussion between all the speakers to explore other methods and ideas that could drive improvements in that phase of travel, before we move onto the next presentation. This format will ensure that all of the speakers can share their views across the day of travel experience.


Robin Hopper
SVP Product & Marketing


Increasing revenues from Home to Airport

Mariana Fonseca Medina
Director of Ancillary & Merchandising Strategy
American Airlines

Increasing revenues at the Airport

Stephan Uhrenbacher
Arthur de Groot
Sales Director
Schiphol Amsterdam Airport

Increasing revenues Inflight

Sari Nevanlinna
Head of Ancillary Business

Increasing revenues from Arrivals to Return flight

Kevin O’Shaughnessy
CityHook · Indigo

12:45 - 14:00
Lunch in the exhibition hall

Speaker Invited

Thursday 7th June 14:00 - 15:30

Third Working Session: Ancillary Co-creation

Why a better user experience drives loyalty and how to determine the right solution for your business

Cara Gravett
Senior Director, Template Solutions
Expedia Partner Solutions
Gian Caprini
Global Head of Digital Optimization at Expedia Affiliate Network
Expedia Affiliate Network

Revenue, Personalisation and delighting the customer. Do they coexist in harmony?

Sinead Finn

Using Artificial intelligence to improve your Customer Experience

Karl Johnson
Managing Director - Digital, Customer Experience, Content & Language Marketing Technology
Marc Vieleers, CEO, EXLRT
Marc Vieleers

Speaker Invited

Thursday 7th June 14:00 - 15:30

Third Working Session – Pioneering digital partnerships to increase loyalty, enhance customer experience and boost ancillary revenues


Dermot Davitt
President and Co-Owner
The Moodie Davitt

Dubai Airports is exploring a number of applications and platforms to influence travelers within its concourses. What are the findings of these efforts so far, and how important will new collaborations between stakeholders inside, and the outside, of the industry be to ensuring the success of such appealing new services and offers for passengers?

Eugene Barry
EVP Commercial
Dubai Airports

Chairman’s introduction

New digital retail partnership models between airport, airline and retailer stakeholders have been trialled at Frankfurt, Singapore, and now Budapest – what is the potential for fusion of these models, and what scope is there for a Trinity-BARTA Working Cooperation?

Dermot Davitt
President and Co-Owner
The Moodie Davitt

Update on the BARTA (Brand, Airline, Retailer, Technology, Airport) initiative, which was launched at FTE Ancillary 2017. This groundbreaking cooperation will harness digital technology and form new commercial relationships between all stakeholders to drive passenger spending both at the airport and onboard aircraft.

Patrick Bohl
Head of Retail and Advertising
Budapest Airport
Ildiko Marcze
Revenue Development Manager
Wizz Air
Ildikó Jankovich
Managing Director
Heinemann Hungary

15:30 - 16:30
Coffee Break

Speaker Invited

Thursday 7th June 16:30 - 17:30

Closing Keynote Session


Paul Hogan
Director, Future Travel Experience & Publisher,

FIRESIDE CHAT with Conor McCarthy who co-founded AirAsia and is now MD of PlaneConsult, Exec Chairman of Dublin Aerospace and Chairman of Stobart Air

Conor McCarthy
MD of PlaneConsult, Exec Chairman of Dublin Aerospace and Chairman of Stobart Air

Ireland has a long tradition of producing great aviation leaders and entrepreneurs, but Conor McCarthy is somebody who has been central to the success of many of the most successful low-cost carriers in the world. He started his aviation career 39 years ago with Aer Lingus, before joining Ryanair in 1996. In 2000, he co-founded AirAsia with Tony Fernandes, and has been an advisor to the airline to this day. He was a Non Executive Director of Pegasus Airlines during 2012-2016 as it enjoyed explosive growth, and founded the maintenance business Dublin Aerospace in 2009. He was recently announced as the Chairman of Stobart Air too. His Aviation Consultancy business – PlaneConsult – has advised the likes of AirAsia, Thai AirAsia, AirAsiaX, Aer Lingus, AirOne, Air Deccan, Alitalia, Copa, easyJet, flyNas, Jetstar, MAS, Pegasus, Saudia, Safair, Spanair, Qantas, vivaAerobus, vivaColombia since it launched in 2000. Quite simply, if anyone knows the secrets to success in aviation it is Conor, and we are delighted to get a chance to interview him on stage in our closing keynote session.

How are Ryanair’s plans to become the “Amazon of Travel” progressing?

Kenny Jacobs
Chief Marketing Officer

Kenny Jacobs was appointed Chief Marketing Officer in February 2014. He joined from Moneysupermarket PLC where he held the same title. He has predominantly worked in retail, having been Marketing Director for Tesco Ireland and Brand Director for Tesco UK. Prior to this he worked for German-based retailer, Metro Group in several marketing roles across Europe & Asia.

Speaker Invited

Thursday 7th June 20:00 - 22:30

The FTE Networking Party & After-party Pub Crawl

From 8pm. Live Traditional Irish Music. Drink, Food & Craic.

Following an incredible two days of learning, networking and inspiration, FTE Dublin builds towards an exciting, fun-filled crescendo through our unique closing social event where we will take over a famous pub on Dublin’s historic Dame Lane for drinks, snacks and entertainment. Then at the close of official proceedings delegates are free to take on an FTE recommended pub crawl route of nearby pubs. Each location has a different flavour and ambience to showcase Ireland’s famous hospitality. The night will undoubtedly live long in the memory, and help forge new relationships, and business prospects, for all.

Friday 8th June - Day 3

Speaker Invited

Friday 8th June 10:00 - 14:00

Tours & Activities



Dublin City Culture Walking Tour

Our Dublin-based “Destination Inspiration Partner” LikeWhere has kindly offered delegates of FTE Europe/Ancillary the opportunity to join them for a Culture Walking Tour of Dublin City, offering a local taste of Dublin in a two-hour guided tour of the historical and cultural sights of this beautiful city.



Dublin Airport Tours

The tours will cover a range of the airport’s most innovative facilities and services, including the all-day US Preclearance facility and the 51st & Green lounge, which is Europe’s only dedicated US Preclearance lounge. Delegates will also be able to take in the Fast Track services and the airport’s executive lounges in this unique opportunity to go behind the scenes, and gain executive insight on these efforts, at Dublin Airport.

Why Dublin?

As well as being home to forward-thinking air transport industry organisations like Ryanair, Aer Lingus and daa, Dublin is an incubator for startups and Europe’s hotbed of innovation. In addition, the RDS is Ireland’s leading event venue and is located right in the heart of Dublin city.

Vital Event Information

Generating new digital revenue opportunities at every step of the journey

Future Travel Experience Ancillary 2018
- June 2018
RDS, Dublin, Ireland

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