Hear from the most inspirational speakers from inside and outside of the industry
The Future Travel Experience Ancillary Conference will help airlines, airports and their partners understand how they can tap into the power of digital to boost ancillary revenues. A selection of the most forward-thinking low-cost carriers, full-service airlines, airport operators, technology companies, destination partners, vendors and parallel industry leaders will share their future plans and visions, covering a raft of the most pertinent topics in the fields of ancillary revenue, retailing and merchandising. Attendees will receive inspiration on how they can optimise their ancillary strategies at every step of the passenger journey – Inspiration & Booking, Pre-Travel, Airport, Inflight, Arrival and Post-Travel.
Significant disruption in travel is underway, and our conferences will provide critical insights and learnings to our attendees on future trends and successful transformation strategies to help you be ready for tomorrow's world.
FTE Ancillary Conference agenda 2022
Tuesday 7th June 2022 - Day 1
FTE INNOVATION & STARTUP HUB DAY AT TRINITY COLLEGE DUBLIN (MEMBERS ONLY)

The members-only FTE Innovation & Startup Hub Live event will be hosted in the Trinity Business School at the world-famous Trinity College Dublin. Our Corporate Partners can expect high-level innovation keynotes, interactive panel discussions, co-creation roundtables, and quick-fire pitches from a selection of our most pioneering startup members addressing the themes of sustainability and automation.
To learn more or to join the FTE Innovation & Startup Hub, click here: https://www.fte-hub.com/
Welcome Drinks at BrewDog Outpost Dublin

After being kept apart for the last two years, we plan to take the renowned networking at FTE EMEA/Ancillary/World Airport Retailing Summit to the next level, which is why we are adding an additional social event to this year’s schedule at BrewDog – Dublin. Delivering a fresh take on the classic beer hall, with two bars hosting 32 taps of incredible craft beer and a mouth-watering menu, both beer enthusiasts and casual drinkers will find their favourites. We invite attendees to enjoy views of the River Liffey as well a roaring fire pit, shuffleboards, two outdoor areas, beer school area, and a microbrewery. Grab a cold drink, play some bar games, and connect with old and new friends indoors, or on the outdoor patio.
Wednesday 8th June - Day 2
Official Exhibition Opening, Networking & Coffee

Start your day by visiting the FTE EMEA/Ancillary/World Airport Retailing exhibition floor and enjoying a morning coffee (or tea!). Take this opportunity to chat with our incredible selection of suppliers showcasing their solutions, products and services to help solve your industry challenges and inspire strategic business decisions.
Opening Keynote for all participants


Daniel Coleman
Founder & CEO
Future Travel Experience
How has startup airline Flyr future-proofed itself from the start, and how does its approach to technology, commercial, operations, employees and customer journeys make it different to other airlines?


Tonje Wikstrøm Frislid
CEO
Flyr
Joint Opening Keynote Session for FTE Ancillary & World Airport Retailing conferences


Daniel Coleman
Founder & CEO
Future Travel Experience
What does the future hold for Dublin Airport, and how will it evolve its approach towards commercial success in-house, and with its partners, going forward to maximise profits and enhance customer experiences?


Vincent Harrison
Managing Director
Dublin Airport
Outside of the Industry Keynote: How understanding demographics, data utilisation and new collaboration approaches will be key to transforming conversion and commercial success across travel.

Mark Pilkington
Global brand expert
Mark Pilkington is a global expert on consumer markets. He combines thought-leadership gained at Oxford University and INSEAD Business School with a track record of success across the branded, e-commerce and retail sectors.
He was one of the first thinkers to predict the global retail crisis in his book ‘Retail Therapy. Why the retail industry is broken – and what can be done to fix it’ (2019 – Bloomsbury). Read more >>
He began his career in the 1990s, as Marketing Director of Wonderbra – a relatively unknown underwear brand – which he subsequently made famous all round the world. Then, in 2000, he founded Splendour.com – the world’s first vertically-integrated online brand – with the financial backing of Marks & Spencer Ventures. He successfully scaled Splendour, and it was acquired in 2006 by a public company.
From 2008 to 2017, he was Chief Executive of Kamal Osman Jamjoom Group, a leading Dubai-based retailer, with market-leading brands like The Body Shop, Early Learning Centre, Nayomi and Mikyajy, which he successfully expanded from 450 to 850 stores.
Mark Pilkington is currently Chief Executive Officer of Fire Brand Consulting, a consultancy which helps brands, retailers and retail property owners develop winning strategies for the future. As part of his consulting practice, he has worked with a major player in the travel industry on creating a vision for the future of travel retailing.
Bloomsbury published his second book ‘Retail Recovery. How creative retailers are winning in their post-apocalyptic world’ in 2021. The book includes in-depth case studies of how brands, retailers and retail property owners have succeeded in this new environment, and lays out a clear road map for the future.
Lunch and networking in the exhibition hall
Startup Pitches & BIWG Inspiration Pitch Session schedule
Special Scene Setting Presentation
Three keys to unlocking the value of inflight connectivity


David Fox
Vice President Inflight & Connectivity Services
Telekom Deutschland GmbH
What lessons have been learned from the pandemic, and what are the models, techniques and strategies that aviation stakeholders should be deploying now to ensure maximum revenues can be extracted at every point of the passenger journey and beyond?
Ancillary & World Airport Retailing Joint Session
This is a pivotal moment for the industry recovery and must be seized. So, how do we ensure industry focus, and discussions, around bold new commercial strategies can be scaled around the world for the greater good, versus focusing on individual efforts that get hamstrung by concerns over ROI?


Sinead Finn
Owner
Affinnity


Mark Hinge
President EMEA / APAC
CAVU


Bob Cummings
EVP & President
Swoop


Annabelle Cordelli
Vice President Global Marketing
Virgin Atlantic Airways & Virgin Holidays
- What are the big lessons learned on commercial partnerships from the pandemic and what do we see as the new opportunities?
- How can we learn more and engage better with the future consumer and what are the services and products they will need going forward that we should be building retailing strategies around?
- Airport retail and Onboard retail have always been in competition, but couldn’t it now be a collaboration, and how do we then create an integrated experience with the customer in mind and what role should each stakeholder play in it?
- A significant number of brands are pulling out of travel retail as they find new ways to engage with the consumer directly. How do we remedy that, and fundamentally, what is the real USP of travel retail now to the consumer and how do we become great at it to ensure the business thrives?
- Is travel retail a cheaper recruiting ground for brands that SEO and PPC on-line….and if so how do travel players promote and monetise that?
- How can we address the big problems in travel retail around lack of staff, cash flow, disruption in supply chain, and rising costs?
- We are now used to far more choice in our daily lives than ever before – how can the industry deliver more choice to passengers to enhance CX and revenues?
- How will commercial partnership models evolve going forward now between airlines, airports, retailers and brands?
- How will payment methods evolve for travel, and will cryptocurrencies become omnipresent for the sector sooner than we think?
- How can stakeholders do a better job driving revenues across the whole journey, versus just those around day of travel?
- How can we now advance essential data sharing efforts between stakeholders to create a bigger pie for all to share in?
- How are airlines thinking of evolving their business models & practices and how will this impact other stakeholders? For example, will some airlines, as rumoured, remove hot food service on short haul routes to reduce complexity and weight, and could this open up more scope for collaboration with airports and F&B providers?
- Airlines sell airport products like parking and lounges through APIs but getting beyond that has proved a step too far. How do we now find solutions to make the important breakthrough in this realm?
- Looking ahead, what will be more important for the industry in terms of spend at the airport – digital or physical retailing?
FTE APEX Advancing & Commercialising IFEC Summit
Alternative Session Choice
MODERATOR:


Maryann Simson
Director
Jetway Communications
The panel members will each share a range of dynamic approaches from their panel seats on their commercialising IFEC efforts, before engaging in a discussion on how modern consumer expectations are evolving and how the sector should adapt going forward to turn IFEC from a cost centre to a profit centre.


Daniel Murphy
VP IFE
Delta Flight Products


Dr. Joe Leader
CEO
APEX/IFSA


Job Heimerikx
CEO
AirFi


Ayman Abuljadayl
Manager, Product Cabin Interior & IFE
Saudia Airlines


David Fox
Vice President Inflight & Connectivity Services
Telekom Deutschland GmbH
- How has the pandemic affected passengers’ demands and expectations in terms of the way they interact with and consume IFEC, and what steps should be taken to respond to these changes in consumer behaviour and expectations?
- Inflight wifi use has been up extensively since the pandemic begun, so is it an essential for airlines now and what are the most effective ways of driving commercial returns from an IFEC platform?
- Can we really expect passengers to pay for a connected experience onboard when Wi-Fi access is ubiquitous in their everyday life?
- What are the future business models for acquiring and monetising IFEC, and how are vendors helping and hindering the efforts of airlines to transform their proposition in this space?
- How can you personalise IFEC platforms to help drive passenger experiences, spending and enhance advertising revenue creation efforts?
- How can airlines extend the IFE engagement window and what revenue opportunities might this create?
- What role can dynamic content play in driving new revenue opportunities?
- How can airlines benefit from OTT advertising opportunities, particularly around subscription-based streaming services?
- Is there an appetite among passengers to pay for content onboard, and what kind of content is most likely to sell?
- What should suppliers in this space be doing to support airlines’ IFEC & ancillary revenue ambitions?
Also: digitalising inflight F&B and retail sales, Commercialising next-generation inflight maps; leveraging the “connected crew” opportunity; the relationship between IFEC and loyalty; tapping into the “destination” opportunity.
Special Interview
How are easyJet and CarTrawler evolving approaches and implementing intelligent use of data-driven insights and cutting-edge technology to transform the travel marketplace, build brand loyalty and give customers a seamless digital experience?


Sophie Dekkers
CCO
easyJet


Aileen McCormack
Chief Commercial Officer
CarTrawler


Sinead Finn
Owner
Affinnity
Coffee and networking in the exhibition hall
What are the means by which airlines can take their ancillary and loyalty strategies to the next level as COVID-19 moves from pandemic to endemic?
Format: Fast-moving panel discussion led by our moderator.


Aurelius Noell
General Partner
TEAM ABC


Peter Glade
Chief Commercial Officer
SunExpress


Kevin O’Shaughnessy
Founder
CityHook · Indigo


Patrick Edmond
Managing Director
Altair Advisory
New products and approaches for the post-pandemic traveller:
- Is flexibility the new ancillary, and can deeper customer bonds created through that be the key to securing a deeper wallet share from the passenger?
- How should airlines adapt retailing strategies to reflect increased consumer focus on health & wellness and making more ethical and sustainable purchases?
- How has the pandemic truly changed passenger demographics and how should airlines adapt accordingly?
- How do we provide more choice to passengers on the way they shape their travel experience, and how do ancillary strategies need to evolve to support that vision?
- How should payment strategies for airlines evolve – from crypto to subscription services?
- Bundling vs. unbundling of add-ons – LCCs, in particular were wired to unbundle and offer a la carte but is it better to bundle now or could we unbundle further to help get ticket prices even lower to drive demand?
- Will ancillary business take on a more different form now that the world is shifting its perspective on COVID-19 from pandemic to endemic?
- How can airlines get better at finding out what a passenger wants to do on their trip, and then provide tailored ancillary solutions? What are the best touchpoints, and methods, to get passengers to share that information after booking their flights?
- Bags and seat assignments are the big two a la carte revenue producers worldwide. What changes might we see here?
- What opportunities exist for ancillary revenue in the cabin environment, or perhaps in the airport?
Technology & Customer Engagement:
- Can all types of airlines move into the e-commerce space selling products and services beyond the traditional travel related ancillaries and should they?
- Social commerce – is this the future of selling? How can this be a distribution channel for airlines?
- Machine learning on ancillary take-up – how are the airlines doing this already faring?
- What are the effective new ways to engage with customer inflight & for travel retail sales?
- How can airlines and retailers get ready for the Metaverse, and begin running experiments in it like many retail brands are beginning to?
- Quick commerce – how have food delivery companies like Deliveroo and JustEat reshaped customer expectation on ecommerce fulfilment services and how can airlines take advantage of that?
- With challenges created through GDPR and cookies many brands struggle to get in front of new consumers, but airlines are very well positioned to help with that so how do airlines better leverage that?
Inflight Retail, Connectivity & Service:
- Are the days of inflight retail products being sold onboard truly over now, and are the relationships in place now to sell all products through digital platforms and collect at the airport or send straight to homes?
- Will economy passengers pay for the products that might be offered at the front of the plane, and if so what are the most appealing products to market towards them?
- What opportunities does pre-ordering F&B create for airlines – many have been forced to do it through the pandemic, but does it create the opportunity to offer more choice and create new efficiencies too?
- Statistics show there has been a big jump in wifi utilisation onboard since the pandemic began. Does this mean some form of connectivity is now essential for all airlines, and how can connectivity be better commercialised?
- Could cabin crew now move more into destination related sales, and play a greater concierge role with passengers with time to kill and activities to plan?
Loyalty & Personalisation:
- The big loss of business traffic has taken the air out of the loyalty balloon. What will be the biggest change to loyalty programs brought by the pandemic?
- Personalisation was to be enabled by frequent flyer programs. Then email messaging was supposed to enable it. Then online retail. What do you think is the biggest broken thing about personalization, and how do you fix that thing?
- But yet when personalisation is done right, there’s no better feeling for the consumer. Who is doing this well in the industry, and what are the best examples beyond travel we could learn from?
- The General Data Protection Regulation, GDPR, impacts anyone selling to a European consumer. How has your company overcome the challenges?
- What are the secrets to effectively building out loyalty programmes that include partnerships with brands that passengers engage with in the everyday life daily?
Workshop: Web3 in travel - Myths and reality of Blockchain and tokens for travel
Web3 may be just another buzzword, or it may signal a shift in technology, based on blockchain, that will support new business models in travel and the rest of the world.
If you think of the introduction of the Web, a generation ago, it faced a similar reception, ranging from sceptics (“it will never catch on”) to idealists (“it will revolutionize travel”). Today, searching for travel destinations and options, tracking flights or sharing trip reviews, for example, is all powered by the Web. We can all agree that the Web has changed the travel experience.
What about Web3? Will it change the travel experience and how? The first use cases look promising. How will NFTs change our consumption of travel, from loyalty to ticket exchange? How will decentralized travel marketplaces change our access to travel content? How will cryptocurrencies change the way and cost of paying for travel?
This workshop will explore concrete case studies to separate the myths from the future reality of blockchain in travel.


Eric Leopold
Founder and Managing Director
Threedot & former Director of Industry Strategy, IATA
Networking Reception & FTE/APEX Awards Ceremony

Make the most of the vital networking opportunities provided at the FTE Dublin Networking Reception, where delegates can enjoy demonstrations in the exhibition and network with their peers over drinks before our Awards ceremony.
It has been a time of real transformation across the sector and we want to honour and recognise those efforts in Dublin. On the FTE side we are delighted to have revealed the FTE Airline & Airport Transformation Power Lists EMEA 2022 to shine a light on those who are pioneering new approaches that have the potential to improve travel for passengers and make the industry safer, more efficient and commercially successful. Six of the 20 nominees will be awarded with an “Outstanding Achievement” trophy during an official awards ceremony which will provide the perfect opportunity for us to announce and honour our nominees and winners, amongst industry friends and colleagues. In addition 15 airlines and 15 airports have also been shortlisted for FTE World Ancillary & FTE World Airport Retailing Awards 2022, with one in each category being honoured as the best of 2022 at the ceremony also. Following voting by attendees we will also announce the winner of the FTE Startup Innovation Award.
Following that the APEX Passenger Choice Award Winners ceremony will take place recognising airlines from every corner of the world for their outstanding CX efforts as voted for across 1.2 million flights through TripIt.
Sponsored by:
Thursday 9th June - Day 3
Opening Keynote – Option 1
Urban Air Port develops vertiports for future air mobility and recently outlined a commercial model with a dedicated e-commerce platform for its passengers in partnerships with six major retail & F&B brands to diversify income streams and unlock the market for more sites worldwide. How paramount will commercial endeavours be to the viability of eVTOL operators in the future, and what can air transport stakeholders learn from these approaches being fostered by the next generation of mobility providers?


Keith Hunter
Chief Retail Officer
Urban-Air Port & Former SVP of Qatar Duty Free
Opening Keynote – Option 2
SAS is now making the largest move within Digital & IT in the history of the company, and has the ambition to lead the way for the industry into the future and create a seamless travel experience for passengers, so what does that transformation actually look like and how will it be achieved?


Charlotte Svensson
EVP & CIO
SAS
Successfully establishing and developing digital marketplaces
Ancillary & World Airport Retailing Joint Session
Format: After a series of scene-setting presentations, the session will become a fast-moving panel discussion.


Daniel Coleman
Founder & CEO
Future Travel Experience
AirAsia is transitioning into a digital travel and lifestyle company and revolutionising its commercial activities along the way. So, what has it learned so far, and what recommendations does it have for others looking to hugely scale up their e-commerce efforts?


Ben-Jie Lim
Head of e-Commerce
AirAsia
It has long been believed that a more collaborative approach between airlines, airports, retailers, brands and technology providers could create more revenues for all and now Fraport, Lufthansa and Miles & More are formally collaborating to create differentiation and deliver promising retail potential. How will this effort work in practice, and what are the expected outcomes?


Benjamin Ritschel
Vice President Digital Strategy & Core Services
Fraport


Richard Hill
VP Growth, EMEA / APAC
CAVU


Wassim Saadé
Founder & CEO
Inflyter


Jeff Livney
Chief Experience Officer
Servy


Keith Hunter
Chief Retail Officer
Urban-Air Port & Former SVP of Qatar Duty Free
The FTE Lounge Innovation Summit – Leaders Panel
Alternative Session Choice


Dr. Joe Leader
CEO
APEX/IFSA
The role of airport lounges in dialing up passenger safety in the future


Grainne Morrison
SVP North America
DAA International


Tom Mano
Vice President, Products & Services Planning
All Nippon Airways


Errol McGlothan
Managing Director EMEA & APAC
Airport Dimensions
- As passenger demographics evolve and more travel is focused around leisure, how should lounge propositions evolve?
- Are pod style or new lounge propositions likely to prove far more appealing to the growth areas of leisure, cost conscious or generation Y travellers?
- With all airlines and airports carefully considering costs, is there a big opportunity for airlines to pool lounges or outsource operations to third party providers?
- By utilising innovative new approaches, can lounges move from being cost centres to profit centres?
- Can lounges become more multi-purpose with new technologies, for instance transitioning from dedicated airline lounge in the morning to an invite-only sponsored showroom space in the afternoon, before turning back into a shared lounge in the evening?
- Credit card companies are setting up more and more lounge operations at the airport – what opportunities could this create for the industry?
- What more could be done to effectively sell additional services and products to passengers in lounges?
- How could new approaches to advertising, and product placement, within lounges be leveraged to drive better margins for lounge operators?
Coffee and networking in the exhibition hall
Dynamic retailing, distribution, personalisation and pricing strategies
Following a series of case studies the speakers will discuss their experiences, and suggestions, around the session topic at hand.
The Future of Airline Digital Retailing


Iztok Franko
Founder
DigginTravel
How is Aeromexico evolving is dynamic retailing efforts to maximum revenues?


Andres Castañeda
Chief Marketing Officer & Chief Experience Officer
Aeromexico
Retail first, digital first, real-time – transforming airline pricing


Conor O'Sullivan
Chief Product Officer
Datalex
How did Air Europa and TravelX launch the world’s first NFT flight and what are the learnings so far?


Alejandro Nardi
Co-founder & CPO
TravelX


Bernardo Botella
Position Global Sales Director
Air Europa


Dave O'Donovan
Chief Digital and Information Officer (CDIO)
Aer Lingus


Eric Leopold
Founder and Managing Director
Threedot & former Director of Industry Strategy, IATA
- How can airlines use technology to boost traditional ancillary sales – baggage, seats, etc?
- How can airlines use mobile to extend the engagement window with their customers?
- How can airlines promote and deliver last-minute ancillary upsells that are personalised and timely?
- In the age of GDPR, how can airlines deliver truly personalised offers to customers after the ticket has been booked?
Lunch and networking in the exhibition hall
Innovation Pitch Sessions
Co-Creation Workshop: What makes for great airline retailing?
FTE aims to be an industry change catalyst and we are making every effort to facilitate actual industry collaboration and idea sharing at the show, as opposed to just discussing the need for it. This interactive session will provide a discussion platform for various stakeholders to discuss how they look at airline retailing and how the sector can work in new ways, and collaborate effectively, to help take their airline retailing efforts to the next level. Led by our industry expert facilitator delegates will exchange thoughts, ideas, frustrations and potential ways forward.


Iztok Franko
Founder
DigginTravel
Special Presentation
Using existing data to improve the revenue of each flight


Niels Colemont
Head of New Optimization Programs
FLYR Labs
Seizing the opportunity for revolution in the food & beverage space
Ancillary & World Airport Retailing Joint Session
After a scene-setting presentation the session will become a fast-moving panel discussion.


Marta Dimitrova
Editor & FTE Hub Community Manager
Future Travel Experience
Collaborative new approaches that can take F&B offerings to greater heights


Aileen Dowd
Business Development Manager for Food & Beverage
Dublin Airport


Erwin Hoogzaad
Marketing Operations Lead
Transavia


Rob Hogema
Manager Global Sales Projects - Travel & Catering
Just Eat Takeaway


Jeff Livney
Chief Experience Officer
Servy
- Is the time now right to stop serving hot food on short-haul flights to reduce costs and complexity, and instead have airlines, airports, concessionaires and caterers provide more choice of food at the gate and upon arrival, and share the new profits created?
- Could dark kitchens be the future of F&B at airports?
- Many network carriers need to now deliver 5* catering at the front of the plane at a far lower cost. What new challenges and opportunities do new passenger expectations create for the sector?
- What opportunities does food pre-ordering create?
- Many airlines and airports have been teaming up with B2C food delivery disruptors and working with airport concessionaires and handlers to facilitate more pre-order options to passengers – what are the key lessons learned on getting this right?
- Is delivery of catering to the gate viable even if delivery robots are used, or is a central pick-up point in the terminal the most successful strategy?
- Will economy passengers pay for the products that might be offered at the front of the plane, and if so what are the most appealing products to market to them?
- How can technology like machine learning and AI help airlines plan far more effectively how they stock their aircraft with food and drinks?
- Is more F&B choice onboard a winning formula to drive spend and margins?
- Grab & Go food at the airport is a big opportunity for growth, but the quality of offering needs to improve and still be at a fair price, but how do we achieve that balance?
- How can F&B be more connected to the retail experience so that when passengers are dwelling in F&B spaces or lounges, we can service other consumer needs?
Coffee and networking in the exhibition hall
Closing Keynote Session – Leaders Panel (Open to all participants)


Dina Ben Tal Ganancia
CEO
EL AL Israel Airlines


Robert Carey
President
Wizz Air
FTE EMEA/Ancillary/World Airport Retail Closing Party at the Guinness Storehouse Gravity Bar

Following an incredible two days of learning, networking and inspiration, FTE EMEA/Ancillary/World Airport Retailing builds towards an exciting, fun-filled crescendo through our unique closing social event. The night will showcase world-famous Irish hospitality, music, drink and craic, and will undoubtedly live long in the memory, and help forge new relationships and business prospects, for all. Taking place at the new Gravity Bar at the Guinness Storehouse, firstly you will explore the story of Guinness across the seven floors of this iconic building, before taking in the 360-degree views of Dublin city from Gravity Bar – the best rooftop bar in Ireland.
Sponsored by:
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