Ancillary Conference

Members of the FTE Ancillary Advisory Board will take to the stage to participate in a scene-setting panel discussion. Is it realistic for airlines to become fully-fledged retailers? Are they ready to take the plunge? What are the secrets to great personalisation? How crippling is GDPR to these ambitions? What’s holding them back? Should airlines be focusing on being better at traditional ancillary sales like baggage or is there real opportunity in new revenue streams? These questions, and more, will be at the heart of the discussion.

• What difference will NDC really make to airlines and what will come next?
• What role will blockchain play in airline distribution in the future?
• How can airlines maximise the potential of voice tech to boost ancillaries at the point of booking?
• What role will tech giants like Google, Amazon and Airbnb play in this space?
• Should every airline (including LCCs and FSCs) deploy a mobile-first strategy when it comes to distribution and booking?

A 15-minute case study from an Ancillary Advisory Board member, providing insight into how their airline is leveraging digital and technological developments to increase ancillary revenues.

• How can airlines use technology to boost traditional ancillary sales – baggage, seats, etc?
• How can airlines use mobile to extend the engagement window with their customers?
• How important a role should mobile play in boosting revenues during the “golden selling window”?
• How can airlines promote and deliver last-minute ancillary upsells when the passenger is at the airport?
• In the age of GDPR, how can airlines deliver truly personalised offers to customers after the ticket has been booked?

The FTE Innovation Awards return for 2019 and will recognise one airline and one airport from across the EMEA region for their innovation and customer experience leadership. The 3rd Future Travel Experience Ancillary Awards will also take place in Istanbul and recognise the three most pioneering airlines in the world that have tapped into digital advancements to create new ancillary revenue streams across the passenger journey.

The Gala Evening, hosted by Turkish Airlines, will be held at the downtown Wyndham Grand Istanbul Levent where delegates will enjoy the finest Turkish entertainment, dining and hospitality.

• Can technology alone boost inflight revenues?
• What role should flight attendants play in boosting onboard revenues and what support do they need to enable them to sell/upsell?
• Does traditional inflight retail have a future?
• How much scope is there for more creative inflight brand partnerships?
• Is it realistic to expect IFEC to become a revenue generator rather than a cost centre?

Turkish Airlines will lead guided tours of their new home, Istanbul Airport, which will change the experience of travelling with its advanced technologies and extraordinary capacity. Delegates will gain invaluable insights on the customer journey strategy, from self-service approaches through to the ground-breaking lounge.