Up in the Air: Personalisation

The Economy PLUS fare includes access to priority check-in and security lanes, in-flight meal and drinks, and a more generous baggage allowance. 

Monarch has launched a menu of mood-enhancing foods in an effort to “relax, re-energise and reduce the stresses of travellers”.

KLM has announced that the “Anytime For You” service will be introduced on flights to and from Bangkok in October 2017.

The “New Nordic by SAS” food concept is inspired by the Nordic food philosophy, where local, seasonal ingredients are key.

Using HoloLens, data such as a customer’s preferred meal and drinks choice, onward travel plans and loyalty membership details could be displayed.

The two parties are co-developing a “CrewTab” solution, which is being designed to enhance in-flight service delivery and increase personalisation.