REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
WestJet and Tim Hortons are taking Canadian coffee to new heights with Flight Roast, a custom blend designed for 35,000 feet. The partnership will also connect their loyalty programmes, creating new benefits.
LOT Polish Airlines has launched the latest edition of its Michelin-starred onboard dining programme, bringing the flavours of Poland’s Podhale region to Business Class passengers through a bespoke menu.
Singapore Airlines is elevating its inflight dining experience with more than 100 new and refreshed dishes, new beverages, bespoke service-ware and personalised service touches across selected cabin classes.
American Airlines is making seat selection more seamless with a new app feature that automatically monitors availability and moves eligible AAdvantage members to a preferred seat when one becomes available.
Frontier Airlines has launched an AI-powered ‘Cancel for Any Reason’ option with HTS, giving passengers greater control over their bookings through flexible refund choices and a streamlined digital cancellation experience.
United Airlines is making disruption recovery more flexible with a new mobile app feature that automatically monitors earlier-flight availability and alerts customers when a seat opens, reducing the need for manual rebooking.
JetBlue is introducing BlueFirst, a new domestic First Class experience featuring specially designed seats, upgraded seatback technology, enhanced connectivity and premium amenities as part of its wider JetForward strategy.
flydubai is expanding its fleet beyond 100 aircraft while investing in its onboard experience, with 21 Boeing 737 MAX aircraft set for cabin upgrades including lie-flat Business Class seats and larger overhead bins.
The 20th anniversary edition of Future Travel Experience Global took place in Dallas, Texas, on 8 to 10 September 2026, where it was co-located with IFSA Global EXPO. Take a look at our visual round-up of the key highlights.
United Airlines is testing a new digital ordering service at Newark, allowing passengers to order food and travel essentials through the app and collect them at the gate, helping save time during tight connections.
Etihad Airways has unveiled its Beyond Borders experience, showcasing a new A330 cabin, enhanced First offering and connected approach to the passenger journey as it invests in the future of premium travel.
SAS has completed its Starlink WiFi rollout across all 81 A320neo aircraft, bringing high-speed connectivity to a significant share of its European flights, with preparations now underway to equip its remaining fleet.
American Airlines is accelerating investment in premium lounges, digital technology, connectivity and onboard experiences, as it seeks to create a more seamless journey and differentiate itself through CX.
Air Canada is using AI, real-time data and new technology to move from reactive to proactive passenger service, helping employees make better decisions while giving travellers more personalised support throughout their journey.
At FTE Global 2026, Southwest Airlines EVP & CIO Lauren Woods outlined how data, AI and employee tools can reduce friction, improve reliability and give employees more time to deliver the airline’s signature hospitality.
What can a rose, two glasses of Pinot Noir and AI teach travel leaders about hospitality? Virgin Voyages’ Nicole Huang offered a powerful answer at FTE Global 2026: technology should make travel more human, not less.
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