REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Air France is elevating its onboard experience with a new cocktail collection available across all long-haul cabins. Created in partnership with chef mixologist Matthias Giroud, the drinks celebrate French mixology and craftsmanship.
WestJet is enhancing its onboard food and beverage offering through a new partnership with Calgary’s Tool Shed Brewing Company. From 15 July 2026, travellers will be able to enjoy three locally brewed craft beers.
Virgin Atlantic Chief Customer Officer (CMXO) & Executive Vice President Juha Jaervinen sets out a forward-looking vision for how artificial intelligence (AI) will reshape airline retailing and the end-to-end passenger experience.
Southwest Airlines has marked 15 years of its ‘Live at 35’ inflight music programme with a surprise performance by the Plain White T’s, showcasing its focus on delivering memorable onboard passenger experiences.
United Airlines is launching a new chef-curated inflight dining experience in partnership with Chef’s Table, bringing globally inspired menus and pre-order options to Polaris Business Class from August 2026.
Iberia has launched a ChatGPT app powered by OpenAI, marking a new step in its digital transformation strategy. The tool enables customers to search, plan and book travel through more natural, conversational interactions.
Southwest Airlines has partnered with Amazon Web Services (AWS) to accelerate its shift to a cloud-based, AI-enabled operating model, targeting full modernisation across its technology ecosystem by 2028.
Avelo Airlines has launched a new Disruption Assistance service powered by HTS (Hopper Technology Solutions), giving customers real-time rebooking and refund options to improve convenience and control during disruptions.
American Airlines is enhancing the connected travel experience through a new FOX One partnership, giving AAdvantage members inflight access to live FIFA World Cup 2026 matches, news and entertainment content.
SAS has rebranded its ‘Conscious Traveler’ initiative as EuroBonus ChangeMakers, giving loyalty members new ways to engage with the airline’s sustainability, operational improvement and ESG-focused programmes.
Wizz Air will become the first European ultra-low-cost carrier to offer Starlink inflight connectivity, bringing high-speed, low-latency internet access to passengers across its fleet from 2027.
The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 9 to 11 June 2026, with the theme of ‘Transformative Approaches & Business Models’. Take a look at our visual round-up of the key highlights.
The co-located APEX FTE EMEA and Ancillary & Retailing 2026 events concluded with the FTE Innovate Awards ceremony – the industry’s definitive innovation platform. The FTE EMEA Startup Innovation Award was also presented.
Future Travel Experience has announced the winners of the FTE World Airline Ancillary and World Airport Retailing Awards 2026, as well as the airline and airport leaders from this year’s FTE Digital Transformation Power List EMEA.
Ahead of the launch of the exclusive Commercial Collaboration Playbook at APEX FTE Ancillary & Retailing, Munich Airport, MAI, Heathrow and AJet share their perspectives on creating new revenue opportunities through collaboration.
Virgin Atlantic has announced that Juha Jaervinen, Chief Customer Officer (CMXO) & Executive Vice President, will deliver the opening keynote at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events.
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