Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.

Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
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Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.

Iberia and RECARO are trialling sustainable Economy Class seating on an A320neo, featuring upcycled materials and innovative design. The aim is to combine passenger comfort with more sustainable cabin interiors.

Air Transat has transformed its payment operations with DLX Pay, leveraging intelligent retries, real-time insights and rapid PSP onboarding to boost conversion, recover lost revenue and enhance operational efficiency.

United Airlines has unveiled United Relax Row, a first-in-North-America Economy seat that converts into a couch with extra comfort, custom bedding, and family-friendly amenities, set to roll out on long-haul flights by 2027.

British Airways teams up with Audible to deliver over 250 hours of free audiobooks and podcasts onboard long-haul flights, spotlighting British talent and enriching the passenger inflight entertainment experience.

Turkish Airlines is partnering with Anuvu to boost inflight connectivity, using its AI-powered Dedicated Space technology. The upgrade promises a nine-fold increase in throughput, faster upload speeds, and lower latency.

As Future Travel Experience celebrates its 20th anniversary, our Founder Daniel Coleman shares a personal and significant update, marking both the end of an era and the beginning of an exciting new chapter.

American Airlines is enhancing its digital platform with real-time delay and cancellation explanations, giving passengers greater transparency, control and access to self-service tools during travel disruption.

SAS is rolling out Starlink-powered high-speed WiFi across its fleet, offering EuroBonus members free, gate-to-gate connectivity and marking a major step forward in the airline’s digital inflight experience.

Star Alliance has opened a new Star Connection Centre at Los Angeles International Airport, using proactive monitoring and dedicated teams to streamline tight connections and deliver a more seamless multi-airline journey.

British Airways has launched its first Starlink-equipped aircraft, offering free high-speed WiFi for streaming and work, as part of a wider £7 billion investment to transform connectivity and the overall customer experience.

airBaltic has launched Skynet, a Starlink-powered digital platform that brings real-time flight information, onboard services, shopping and personalised offers to passengers’ devices, enhancing the inflight experience.

Lufthansa is elevating long-haul travel with its Future Onboard Experience (FOX), launching with First Class in 2026 and featuring a new partnership with BABOR to deliver premium, personalised inflight skincare and comfort.

Vueling is enhancing the inflight experience with a free onboard entertainment portal powered by Viasat, offering movies, series, a real-time 3D map and onboard shopping via personal devices, with no WiFi required.

In this deep-dive focus, we explore how 4 airlines – Air France, All Nippon Airways, Lufthansa and Virgin Atlantic – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.
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