Riyadh Air partners with Disney to enhance CX for young travellers

Riyadh Air has partnered with Disney to launch bespoke children’s amenity kits featuring Mickey & Friends, alongside Disney+ entertainment and themed meal service to enhance the onboard family travel experience.

Summary:

Riyadh Air has partnered with The Walt Disney Company to introduce Disney-themed amenity kits for young travellers, featuring Mickey & Friends characters.
The age-specific kits, developed with airline product design specialist Buzz, include comfort items, games and creative activities tailored to different stages of childhood.
The collaboration extends across the onboard experience with Disney+ streaming and Disney-themed children’s meal service, reinforcing Riyadh Air’s family-focused passenger experience.

Riyadh Air is partnering with The Walt Disney Company on amenity kits for young travellers, featuring Disney’s Mickey & Friends characters, with several bespoke designs depending on age group.

“Riyadh Air aims to deliver extraordinary experiences for guests of all ages, one that reflects the warmth, care and distinctive hospitality of Riyadh Air and the Kingdom of Saudi Arabia,” said Osamah AlNuaiser, SVP of Marketing and Corporate Communications. “No matter where in the world they’re travelling to, we want to bring joy to guests who are young and young at heart through sharing the magic of Disney storytelling during their onboard experience.”

Riyadh Air’s youngest travellers will be offered age-appropriate Disney themed amenity kits developed in collaboration with global airline product design specialists, Buzz. The bespoke kits aim to bring imagination, comfort and delight to Riyadh Air’s youngest passengers, ensuring that every child’s journey is filled with excitement, comfort and engagement. The amenity kits each include designs from Disney’s Mickey & Friends and have been thoughtfully designed for every age group, from infants to older children, with a focus on comfort, creativity and play.

The infant kit (0-2 years) features a splash-proof, insulated carry bag ideal for bottles or baby essentials, a soft bib, sensory flashcards, a cuddly Mickey Mouse plush companion and handy wet wipes, combining practicality with soothing entertainment.

For travellers aged 3-6, Riyadh Air offers distinct experiences for short and long journeys. The short-haul amenity kit includes an art scroll, pencils and puzzles for playful discovery, while long-haul adventurers can enjoy a luxurious plush backpack, a magnetic puzzle tin, pop-up colouring scene and collectable Disney bag tag, designed to inspire imagination.

Older children (7-11 years) can enjoy a more independent travel experience with kits designed for creativity and connection. The compact short-haul activity kit contains an art scroll, coloured pencils and a table-top game for solo or shared play. Long-haul flyers will receive a crossbody bag with a clip-on earphone holder, interactive ‘Spin & Play’ game spinner, notepad, mini gel pen and collectable Disney charms, capturing travel adventures.

All travellers can also enjoy the Disney+ streaming service onboard every Riyadh Air flight. Meanwhile, even meal-times onboard receive a touch of Disney. Each child’s meal service includes a colourful tray liner featuring their favourite Disney characters.