REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
American Airlines is refreshing its complimentary Main Cabin snacks with a wider selection of sweet and savoury options, using customer feedback and testing to enhance the inflight passenger experience.
Lufthansa is expanding its onboard dining options, giving Economy and Business Class passengers more choice through new hot meals and an enhanced pre-order service across its short- and long-haul network.
American Airlines is transforming its narrowbody fleet with seatback entertainment at every seat and significantly more premium seating, combining 4K screens, connectivity and refreshed interiors to enhance CX.
LATAM has unveiled the cabin design of its new Embraer E195-E2 fleet, featuring upgraded seating, Premium Economy, satellite connectivity and enhanced entertainment options to deliver a more comfortable CX.
Allegiant is enhancing its customer experience offering with complimentary inflight beverages and the introduction of Allegiant First, a new premium seating product designed to provide more comfort, choice and flexibility.
Riyadh Air has partnered with Disney to launch bespoke children’s amenity kits featuring Mickey & Friends, alongside Disney+ entertainment and themed meal service to enhance the onboard family travel experience.
LOT Polish Airlines has refreshed its long-haul Business Class experience with new amenity kits, premium skincare products, upgraded headphones and expanded Polish brand collaborations.
United Airlines is launching a new chef-curated inflight dining experience in partnership with Chef’s Table, bringing globally inspired menus and pre-order options to Polaris Business Class from August 2026.
SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.
Alaska Airlines and Hawaiian Airlines are enhancing the onboard passenger experience with a refreshed beverage programme featuring a new international Business Class wine selection, premium cold brew coffee and more.
SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.
Alaska Airlines and Hawaiian Airlines are enhancing the onboard passenger experience with a refreshed beverage programme featuring a new international Business Class wine selection, premium cold brew coffee and more.
Etihad Airways is marking the launch of new summer routes and the return of seasonal favourites with a limited-edition Summer Essentials Kit designed to enhance comfort, wellbeing and the overall passenger experience.
Air New Zealand has appointed Michelin-starred chef Josh Emett as its new Culinary Ambassador, introducing signature dishes that showcase New Zealand ingredients and elevate the premium dining experience on long‑haul flights from October 2026.
Fiji Airways has launched FlyWell, a wellness programme offering science‑backed products and experiences onboard and in its Premier Lounge at Nadi International Airport to enhance passenger and crew wellbeing.
Air France is upgrading its Premium cabin with a new culinary experience by Michelin-starred chef Frédéric Simonin, alongside enhanced recliner seats, comfort amenities, and 4K touchscreens for an elevated long-haul journey.
Southwest Airlines teams up with Siete Foods to bring Mini Grain Free Mexican Wedding Cookies to Extra Leg Room passengers, offering a tasty, gluten-free, dairy-free snack and enhancing the onboard experience.
Alaska Airlines debuts its new International Business Class on 787-9 Dreamliners, offering lie-flat suites, premium dining, luxury amenities, lounge access, and Starlink connectivity for a next-level long-haul travel experience.
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