Allegiant introduces Allegiant First premium seating

Allegiant is enhancing its customer experience offering with complimentary inflight beverages and the introduction of Allegiant First, a new premium seating product designed to provide more comfort, choice and flexibility for leisure travellers.

Summary:

Allegiant is introducing complimentary inflight beverage service and a new premium seating tier, Allegiant First, to enhance customer experience and passenger choice.
Launching in 2027, Allegiant First will offer a more spacious front-cabin experience with upgraded seating, amenities, priority services and added flexibility.
The initiatives form part of Allegiant’s broader strategy to modernise its leisure travel offering and expand premium options alongside its existing products.

Allegiant has announced it is introducing several new features that will enhance the customer experience, including complimentary inflight beverage service and a new tier of premium seating. From 1 August 2026, Allegiant customers receive complimentary beverage service onboard all Allegiant flights, while starting in spring 2027 Allegiant First will offer an upgraded seating experience designed to give travellers more choice, greater comfort and added flexibility.

Through the new inflight service, passengers can enjoy free beverage options, including soft drinks such as sodas, juice, and water. Allways Rewards Visa cardholders will have additional complimentary beverage options including elevated beverages such as coffees, protein shakes, sports drinks or alcohol and a mixer.

In addition to the complimentary beverages, Allegiant announced that Allegiant First will debut and be phased in on select aircraft in 2027. The new product represents the latest step in the company’s long-term strategy to modernise customer experience while expanding ancillary and premium travel offerings for leisure-focused travellers. The new seating class will consist of eight seats, configured two-by-two in the front of the aircraft, offering a more spacious and refined onboard environment. The seats will have a five-inch recline, calf rests and adjustable headrest in addition to more legroom and a 37-inch pitch, enhanced amenities and upgraded service elements tailored to customers seeking a more premium travel option.

Allegiant First also provides passengers with priority access to check-in and board flights. The fare will include one personal item, one carry-on bag and one checked bag. Initial flights are expected to launch in spring 2027, with seats anticipated to go on sale mid-August. The new product will complement, not replace, Allegiant Extra, further broadening the premium options available to customers across the airline’s evolving portfolio.

As Allegiant and Sun Country continue integration, the premium seating initiative and new complimentary offerings are expected to play an important role in the combined airline’s broader commercial strategy, creating greater consistency in onboard offerings while allowing the company to better serve a wider range of leisure travellers – from budget-conscious customers to those seeking a more elevated vacation experience.

“This is about giving customers more ways to travel with us,” said Allegiant’s Chief Commercial Officer Drew Wells. “As we bring together two highly complementary leisure airlines, we see significant opportunity to expand complimentary and premium offerings in a way that strengthens the customer experience and supports the long-term growth of the combined company. Travellers are increasingly looking for more comfort, more personalisation and more flexibility, and these new offerings are a meaningful step forward in delivering that.”