REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
WestJet and Tim Hortons are taking Canadian coffee to new heights with Flight Roast, a custom blend designed for 35,000 feet. The partnership will also connect their loyalty programmes, creating new benefits.
LOT Polish Airlines has launched the latest edition of its Michelin-starred onboard dining programme, bringing the flavours of Poland’s Podhale region to Business Class passengers through a bespoke menu.
Singapore Airlines is elevating its inflight dining experience with more than 100 new and refreshed dishes, new beverages, bespoke service-ware and personalised service touches across selected cabin classes.
American Airlines is refreshing its complimentary Main Cabin snacks with a wider selection of sweet and savoury options, using customer feedback and testing to enhance the inflight passenger experience.
Lufthansa is expanding its onboard dining options, giving Economy and Business Class passengers more choice through new hot meals and an enhanced pre-order service across its short- and long-haul network.
American Airlines is transforming its narrowbody fleet with seatback entertainment at every seat and significantly more premium seating, combining 4K screens, connectivity and refreshed interiors to enhance CX.
LATAM has unveiled the cabin design of its new Embraer E195-E2 fleet, featuring upgraded seating, Premium Economy, satellite connectivity and enhanced entertainment options to deliver a more comfortable CX.
Emirates is enhancing its Economy Class experience with the rollout of the U-Dream Headrest, an innovative seat addition designed to provide greater comfort and support for passengers on long-haul journeys.
Air France has unveiled new comfort kits across its La Première, Business and Premium cabins, combining refined design, premium skincare partnerships and sustainable materials to enhance the long-haul passenger experience.
Air France is elevating its onboard experience with a new cocktail collection available across all long-haul cabins. Created in partnership with chef mixologist Matthias Giroud, the drinks celebrate French mixology and craftsmanship.
Air France has unveiled new comfort kits across its La Première, Business and Premium cabins, combining refined design, premium skincare partnerships and sustainable materials to enhance the long-haul passenger experience.
Air France is elevating its onboard experience with a new cocktail collection available across all long-haul cabins. Created in partnership with chef mixologist Matthias Giroud, the drinks celebrate French mixology and craftsmanship.
WestJet is enhancing its onboard food and beverage offering through a new partnership with Calgary’s Tool Shed Brewing Company. From 15 July 2026, travellers will be able to enjoy three locally brewed craft beers.
Southwest Airlines has marked 15 years of its ‘Live at 35’ inflight music programme with a surprise performance by the Plain White T’s, showcasing its focus on delivering memorable onboard passenger experiences.
United Airlines is launching a new chef-curated inflight dining experience in partnership with Chef’s Table, bringing globally inspired menus and pre-order options to Polaris Business Class from August 2026.
SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.
Alaska Airlines and Hawaiian Airlines are enhancing the onboard passenger experience with a refreshed beverage programme featuring a new international Business Class wine selection, premium cold brew coffee and more.
Etihad Airways is marking the launch of new summer routes and the return of seasonal favourites with a limited-edition Summer Essentials Kit designed to enhance comfort, wellbeing and the overall passenger experience.
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