REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.
Alaska Airlines and Hawaiian Airlines are enhancing the onboard passenger experience with a refreshed beverage programme featuring a new international Business Class wine selection, premium cold brew coffee and more.
Etihad Airways is marking the launch of new summer routes and the return of seasonal favourites with a limited-edition Summer Essentials Kit designed to enhance comfort, wellbeing and the overall passenger experience.
Hawaiian Airlines is introducing a new pre-order Main Cabin dining programme, offering chef-curated island-inspired meals developed with Chef Sheldon Simeon to enhance choice, quality and onboard experience.
Air New Zealand has appointed Michelin-starred chef Josh Emett as its new Culinary Ambassador, introducing signature dishes that showcase New Zealand ingredients and elevate the premium dining experience on long‑haul flights from October 2026.
Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.
United Airlines has unveiled United Relax Row, a first-in-North-America Economy seat that converts into a couch with extra comfort, custom bedding, and family-friendly amenities, set to roll out on long-haul flights by 2027.
Japan Airlines is refreshing its international inflight dining, featuring menus by top Japanese chefs, RED U-35 talent, and an expanded premium beverage selection, enhancing the onboard experience across all classes.
American Airlines is celebrating its 100th anniversary with centennial-themed inflight dining, reimagining 1920s-inspired flavours for today’s premium cabins as part of a wider programme marking a century of flight.
Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.
American Airlines is celebrating its 100th anniversary with centennial-themed inflight dining, reimagining 1920s-inspired flavours for today’s premium cabins as part of a wider programme marking a century of flight.
Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.
American Airlines is enhancing the rewards available to members of its AAdvantage frequent-flyer program, as well as further elevating the onboard experience with premium amenities and high-speed WiFi.
Alaska Airlines is serving its first-ever custom craft beer exclusively brewed for the carrier and offered complimentary in First and Premium Class, and for purchase in the Main Cabin and select lounges.
The Onboard Hospitality team has this year announced the winners of the 2021 Onboard Hospitality Awards by video.
Future Travel Experience was proud to be a Media Partner for the 14th Crystal Cabin Awards, which were presented virtually on 30 March.
Emirates has reopened its iconic A380 Onboard Lounge and Shower Spa for first class passengers, and resumed its multi-course meal service across all cabins.
Air New Zealand has unveiled a new sleeping concept for economy class, called Economy Skynest, which provides six full length lie-flat pods.
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