Alaska Airlines adds exclusively brewed beer in unique can to premium beverage line-up


Alaska Airlines is serving its first-ever custom craft beer exclusively brewed for the carrier and offered complimentary in First and Premium Class, and for purchase in the Main Cabin and select lounges. Photo: Ingrid Barrentine / Alaska Airlines

Alaska Airlines is now serving its first-ever custom craft beer exclusively brewed for the carrier by Seattle-based Fremont Brewing. Alaska’s newest IPA will be offered complimentary in First and Premium Class, for purchase in the Main Cabin and served in select lounges.

“The ‘Cloud Cruiser’ is the result of two beloved and popular Pacific Northwest brands coming together to create a top-tier beverage to add to our premium line-up,” said Todd Traynor-Corey, Managing Director of Guest Products, Alaska Airlines. “The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in one of our lounges. We have already received feedback from the first guests to taste our new premium West Coast product who say they can’t wait to fly us again and order another can of Cloud Cruiser.”

Fremont Brewing, which crafts small batch artisan beers in the Fremont neighbourhood of Seattle using the very best local ingredients, worked closely with Alaska to produce a variety of blends to taste test 30,000 feet in the air before both companies chose the bright orange, melon and tropical notes of the brewery’s India pale ale.

“Cloud Cruiser IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you,” said Matt Lincecum, Fremont Brewing’s Founder and Owner. “Fremont craft Cloud Cruiser using years of experience providing beer to Alaska’s flights across the country.”

The uniquely designed can showcases an Alaska Airlines 737-8 MAX soaring among the clouds above a retro-inspired backdrop of snow-capped mountains, trees and water synonymous with Washington state.

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