Tiina Tissari, Vice President, Customer Experience and Products, Finnair, shares the airline’s new retail approach, how its digital innovation is providing a seamless passenger experience, and its elevated long-haul concept.

News and industry analysis on in-flight ancillary revenue generation opportunities made available to airlines through digital retailing and collaboration with partners.
Tiina Tissari, Vice President, Customer Experience and Products, Finnair, shares the airline’s new retail approach, how its digital innovation is providing a seamless passenger experience, and its elevated long-haul concept.
easyJet has selected technology provider AirFi to support its ambitions to deliver an industry-leading, digital onboard experience.
Passengers travelling with Transavia from Schiphol Airport can visit the Transavia pre-order menu up to two hours before boarding to place their order.
The winner of each award will be announced at a special presentation ceremony during the upcoming FTE Dublin mega-show on 7-9 June.
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The new service will enable passengers to order food and drinks or duty free items onboard and have them delivered directly to their seat.
The airBaltic SKY Service platform will enable passengers to use their mobile devices to order items from the onboard menu and duty free shop.
The service will allow British Airways’ customers travelling in economy class within Europe to order additional snacks and drinks directly to their seat.
Singapore Airlines’ new inflight shopping experience is available on the KrisShop e-commerce platform via the KrisWorld IFE system.
Passengers using the service can use their own mobile devices to reserve airport transfers to their final destination during the flight.
The new digital platform, developed by gategroup, will offer easyJet customers a convenient way to access inflight retail services from their own mobile devices.
Passengers can access the SKYdeals shopping platform for free, by using the onboard internet portal FlyNet on their mobile devices on flights within Europe.
Emirates has officially revealed its new retail channel, EmiratesRED, offering passengers the ability to purchase duty free products and experiences.
Singapore Airlines has announced the redesign of its KrisShop inflight offering into a separate subsidiary focused on global travel retail e-commerce.
KLM Royal Dutch Airlines has become the latest airline to suspend its inflight duty free sales, as the industry responds to changing customer needs.
Integrating Raleigh & Drake’s platform into Panasonic’s NEXT IFE platform will enable passengers to book experiences such as tours and activities in-flight.
Sari Nevanlinna, Head of Ancillary Business, Finnair, discusses the airline’s ancillary revenue strategy and explains what steps are being taken to increase inflight ancillaries.
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