British Airways partners with Amadeus on journey towards enhanced retailing capabilities using AI technology

British Airways – a member of IAG (a Headline Partner of FTE EMEA and FTE Ancillary & Retailing, Dublin, 11-13 June 2024) – is partnering with Amadeus on enhanced retailing capabilities using AI.

British Airways – a member of International Airlines Group (a Headline Partner of the co-located FTE EMEA and FTE Ancillary & Retailing events, Dublin, 11-13 June 2024) – has selected Amadeus as its technology partner and Amadeus Nevio, a new portfolio of modular solutions built on open and Artificial Intelligence (AI) technology, to deliver the airline’s Offer and Order strategic goals. IAG is a Corporate Partner of the FTE Digital, Innovation & Startup Hub and AI is one of three key themes for the FTE Hub in 2024 alongside Robotics and Internet of Things (IoT).

“At British Airways we are on a journey to become a world leader in airline retailing and transform our digital customer experience, all underpinned by our £7 billion investment to transform our airline,” said Colm Lacy, Chief Commercial Officer, British Airways. “Alongside our partners at Amadeus, British Airways will be able to collaborate on the design of the latest technology to enhance our business processes with greater agility, and help us anticipate the needs of modern, digital travellers, providing them with exceptional experiences across their journey.”

The partnership will see British Airways and Amadeus collaborate on the design of Nevio’s Offer and Order capabilities, designed to meet the needs of modern airline retailers. Nevio’s Offer suite will facilitate more dynamic products and bundles, while Dynamic Offer Pricing is being rolled out to enable real-time contextual pricing options based on marketplace dynamics. A suite of Digital Experience tools will underpin a user-friendly booking experience and streamline servicing, including disruption, on any device or channel.

Working together these will produce highly relevant, personalised customer offers, and deliver a best-in-class retailing and servicing experience for customers.

Built around IATA Offer and Order principles, this totally new, open, modular platform benefits from the latest advances in AI and will help British Airways build demand, differentiate itself in the market and drive value across its entire business at speed.

“We see Amadeus’ partnership with British Airways as truly transformative,” said Maher Koubaa, Executive Vice President Travel Unit and Managing Director EMEA, Amadeus. “We’ve been working closely with British Airways for more than 20 years and we’re delighted that the airline has once again agreed to be a driver customer to shape the future of the aviation industry. The milestone partnership unveiled today is a significant step in our journey to making modern retailing a reality, with the deployment of rich, dynamic, personalised offers and next-generation order management.”

Hear more from International Airlines Group (IAG) at the co-located FTE EMEA and FTE Ancillary & Retailing events, taking place in Dublin on 11-13 June 2024. Harvey Tate, Human API – Digital Transformation, IAG, is speaking in a session focused on ‘What are the new technologies and approaches, that can make a transformational difference to the ways air transport stakeholders will operate in the future?’ He will deliver a presentation titled: ‘IAG is exploring a path to dark airport (fully autonomous) operations in the future, but how long might that take to achieve and what does it need to see from industry stakeholders to make such a vision a reality?’

Martin Thomas, Implementation Manager, Airports Automation, IAG Airports, will deliver a scene-setting presentation in ‘The FTE APEX Lounge Innovation Summit’ titled ‘The latest thinking on the way to develop, and run lounges, across the IAG group’.

Meanwhile, Annalisa Gigante, Board Member of Hangar 51 & Head of Innovation, IAG, is participating in the ‘Closing Leaders Keynote Session’ – a fast-moving and entertaining panel discussion on customer-centric innovation and business transformation.

Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >> View the FTE EMEA agenda >> View the FTE Ancillary & Retailing agenda >>

IAG Airports speaking at FTE Aviation & Robotics Summit, Pittsburgh, 14-16 May 2024

The FTE Aviation & Robotics Summit takes place in Pittsburgh – the ‘Robotics Capital of the World’ – on 14-16 May 2024. Thomas Cannell, SVP Airports Futures, IAG Airports, is participating in a session titled ‘Where the rubber meets the runway: Navigating expectations, requirements, implementation, and outcomes when testing and deploying technology through partnership’.

Register or express your interest in attending the FTE Aviation & Robotics Summit >> View the FTE Aviation & Robotics Summit agenda >> View 10 reasons to attend the FTE Aviation & Robotics Summit >>



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