Oman Air and Branchspace (an exhibitor at FTE APEX Asia Expo, Singapore, 8-9 November 2023) have embarked on a partnership to implement a new digital retailing platform for the airline. The project includes a complete revamp of the airline’s mobile app and web portal, covering the end-to-end digital customer experience and empowering data-driven dynamic retailing techniques.
Marking a key milestone in Oman Air’s ongoing digital transformation, the Triplake platform will be rolled out in several phases and will ultimately provide a user-friendly interface that allows customers to effortlessly browse, book and manage their travel itineraries and be in control during their whole journey with relevant real-time information. The platform will also enable Oman Air to better respond to changing consumer expectations based on interactive data and to offer personalised travel options and services based on preferences and contextual travel patterns. It effectively combines products and services out of the box that airlines would typically only find with multiple vendors.
“We have built Triplake with the customer in mind,” said Ursula Silling, CEO, Branchspace. “The whole Branchspace team is excited to be Oman Air’s true partner for its digital retailing journey. Together we create better ways to plan, book and experience travel. Our platform also gives control and commercial agility out of the box to the Oman Air team to experiment, leverage data and realise innovative ideas in real time.”
David Turton, CTO, Branchspace, commented: “The Triplake digital commerce platform is the result of a multi-year initiative to reimagine the airline digital experience using state-of-the-art technology and a focus on customer experience, while providing flexibility for airlines to allow easy integrations and ability to adapt to fast-changing environments.”