Icelandair and Omnevo collaborate to elevate passenger experience through digital innovation


Icelandair is collaborating with Omnevo on the deployment of a cutting-edge Electronic Point of Sale (ePOS) system. The partnership aims to revolutionise inflight services and enhance passenger experience.

Icelandair is collaborating with Omnevo on the deployment of a cutting-edge Electronic Point of Sale (ePOS) system. The innovative partnership aims to revolutionise inflight services, advancing the digitalisation of airline operations and enhancing the overall passenger experience.

The new onboard ePOS devices include several key features designed to significantly improve operational efficiency, customer service, and sustainability goals for Icelandair.

“Pre-order and fresh item forecasting allow for efficient waste management, aligning with our commitment to sustainability,” said Íris Anna Groeneweg, Manager Onboard Services and Procurement, Icelandair. “The collaborative efforts with Omnevo have not only improved our operations, our crew and passenger experience onboard but also contributes to our environmental initiatives.”

Key integration points include:

  • Enhanced connectivity: the ePOS devices communicate via WiFi rather than Bluetooth, ensuring a more stable and efficient connection for seamless operations. Additionally, the crew benefits from live information on inventory levels onboard, providing real-time updates for better management and decision-making.
  • Improved customer service: the integration has led to superior customer service, with the introduction of combo options, loyalty payments, seat-map for pre-ordered meals and an allergen filter that helps crew guiding customers.
  • Earning and burning Saga club loyalty points: passengers can choose to pay onboard with loyalty points offering further benefits for frequent flyers.
  • All-in-one device: the ePOS device includes a built-in printer for inventory management, simplifying crew operations and ensuring a more streamlined inflight experience.
  • Back-end operational efficiency: the integration eliminates manual pen-and-paper back-office operations, replacing them with digital tablets. Catering staff can now make loading changes up to three hours before departure, providing unprecedented flexibility and efficiency.

“Working closely with Icelandair on this transformative initiative has been a rewarding experience for the Omnevo team,” said Peter Coelho, Chief Operating Officer, Omnevo. “Our goal is to empower airlines with advanced digital solutions that streamline operations and elevate the passenger experience. The success of this collaboration marks a significant milestone in our mission to drive innovation within the aviation industry.”

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