Southwest Airlines selects MOST for inflight retail revamp with “intuitive, customised retail & payment solutions”

Southwest has selected MOST to help reimagine the inflight retail process, with “intuitive and customised retail and payment solutions”. The aim is to improve both the passenger experience and data analytics.

Southwest Airlines has selected MOST, a provider of intuitive and customised retail and payment solutions, to power its inflight retail experience, launching a new era of flexibility for onboard sales. The solution brings together onboard product management, bespoke payment hardware, and efficient payment processing, all customised for the airline, to improve the passenger experience.

MOST’s modular application architecture allows partners to develop a new retail experience with minimal effort. Integration of a digital shopping cart, payment processing, and onboard product management is easily managed through the MOST ecosystem.

“As we reimagine our inflight retail process, we needed a solution that eased workloads and improved our data collection, while reducing the time to handle each passenger transaction,” said Ron Freer, Senior Manager Inflight Mobility, Southwest Airlines. “MOST’s agile development process and rapid iterations allowed us to continuously revise the application, ensuring a successful deployment on a very aggressive timeline.”

On the hardware front, the most.Onthego solution combines an iPad Mini 6 with a dedicated payment device in an ergonomic package with a single point of charge. Credit or debit card payments can be processed via NFC/Contactless tap (including Apple and Google Pay), Smart Chip, or swipe. The most.Pay payment gateway handles the transactions during flight and enables an innovative and frequent transmission of offline payments for processing. Data analytics, including product management, can also be relayed in near real-time to back-office systems, thanks to the most.Retail connected management architecture.

“Deploying a solution at the scale of Southwest Airlines and at a rapid pace was a huge accomplishment for our team,” said Jan Blanchard, CEO, MOST. “Adopting the MOST solution makes for smoother exchanges between the airline’s flight attendants and customers.”



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