REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Air France is elevating its onboard experience with a new cocktail collection available across all long-haul cabins. Created in partnership with chef mixologist Matthias Giroud, the drinks celebrate French mixology and craftsmanship.
WestJet is enhancing its onboard food and beverage offering through a new partnership with Calgary’s Tool Shed Brewing Company. From 15 July 2026, travellers will be able to enjoy three locally brewed craft beers.
Southwest Airlines has marked 15 years of its ‘Live at 35’ inflight music programme with a surprise performance by the Plain White T’s, showcasing its focus on delivering memorable onboard passenger experiences.
United Airlines is launching a new chef-curated inflight dining experience in partnership with Chef’s Table, bringing globally inspired menus and pre-order options to Polaris Business Class from August 2026.
SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.
Alaska Airlines and Hawaiian Airlines are enhancing the onboard passenger experience with a refreshed beverage programme featuring a new international Business Class wine selection, premium cold brew coffee and more.
Etihad Airways is marking the launch of new summer routes and the return of seasonal favourites with a limited-edition Summer Essentials Kit designed to enhance comfort, wellbeing and the overall passenger experience.
American Airlines marks 100 years with limited-edition centennial amenity kits, premium pyjamas, and updated slippers. Each kit tells a unique era of the airline’s story, elevating the onboard experience for today’s travellers.
Lufthansa is elevating long-haul travel with its Future Onboard Experience (FOX), launching with First Class in 2026 and featuring a new partnership with BABOR to deliver premium, personalised inflight skincare and comfort.
United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.
Lufthansa is elevating long-haul travel with its Future Onboard Experience (FOX), launching with First Class in 2026 and featuring a new partnership with BABOR to deliver premium, personalised inflight skincare and comfort.
United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.
Aeroméxico is transforming its Business Class dining experience with a bespoke collection by NewTerritory, reflecting modern Mexican culture and enhancing service, comfort, and efficiency across its 787 fleet in 2026.
Japan Airlines is refreshing its international inflight dining, featuring menus by top Japanese chefs, RED U-35 talent, and an expanded premium beverage selection, enhancing the onboard experience across all classes.
American Airlines is celebrating its 100th anniversary with centennial-themed inflight dining, reimagining 1920s-inspired flavours for today’s premium cabins as part of a wider programme marking a century of flight.
Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.
American Airlines is enhancing the rewards available to members of its AAdvantage frequent-flyer program, as well as further elevating the onboard experience with premium amenities and high-speed WiFi.
Alaska Airlines is serving its first-ever custom craft beer exclusively brewed for the carrier and offered complimentary in First and Premium Class, and for purchase in the Main Cabin and select lounges.
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