REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
American Airlines is refreshing its complimentary Main Cabin snacks with a wider selection of sweet and savoury options, using customer feedback and testing to enhance the inflight passenger experience.
Lufthansa is expanding its onboard dining options, giving Economy and Business Class passengers more choice through new hot meals and an enhanced pre-order service across its short- and long-haul network.
American Airlines is transforming its narrowbody fleet with seatback entertainment at every seat and significantly more premium seating, combining 4K screens, connectivity and refreshed interiors to enhance CX.
LATAM has unveiled the cabin design of its new Embraer E195-E2 fleet, featuring upgraded seating, Premium Economy, satellite connectivity and enhanced entertainment options to deliver a more comfortable CX.
Allegiant is enhancing its customer experience offering with complimentary inflight beverages and the introduction of Allegiant First, a new premium seating product designed to provide more comfort, choice and flexibility.
Riyadh Air has partnered with Disney to launch bespoke children’s amenity kits featuring Mickey & Friends, alongside Disney+ entertainment and themed meal service to enhance the onboard family travel experience.
LOT Polish Airlines has refreshed its long-haul Business Class experience with new amenity kits, premium skincare products, upgraded headphones and expanded Polish brand collaborations.
WestJet is enhancing its onboard food and beverage offering through a new partnership with Calgary’s Tool Shed Brewing Company. From 15 July 2026, travellers will be able to enjoy three locally brewed craft beers.
Southwest Airlines has marked 15 years of its ‘Live at 35’ inflight music programme with a surprise performance by the Plain White T’s, showcasing its focus on delivering memorable onboard passenger experiences.
United Airlines is launching a new chef-curated inflight dining experience in partnership with Chef’s Table, bringing globally inspired menus and pre-order options to Polaris Business Class from August 2026.
Southwest Airlines has marked 15 years of its ‘Live at 35’ inflight music programme with a surprise performance by the Plain White T’s, showcasing its focus on delivering memorable onboard passenger experiences.
United Airlines is launching a new chef-curated inflight dining experience in partnership with Chef’s Table, bringing globally inspired menus and pre-order options to Polaris Business Class from August 2026.
SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.
Alaska Airlines and Hawaiian Airlines are enhancing the onboard passenger experience with a refreshed beverage programme featuring a new international Business Class wine selection, premium cold brew coffee and more.
Etihad Airways is marking the launch of new summer routes and the return of seasonal favourites with a limited-edition Summer Essentials Kit designed to enhance comfort, wellbeing and the overall passenger experience.
Hawaiian Airlines is introducing a new pre-order Main Cabin dining programme, offering chef-curated island-inspired meals developed with Chef Sheldon Simeon to enhance choice, quality and onboard experience.
Air New Zealand has appointed Michelin-starred chef Josh Emett as its new Culinary Ambassador, introducing signature dishes that showcase New Zealand ingredients and elevate the premium dining experience on long‑haul flights from October 2026.
Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.
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